Why You Need Live Chat for Your Website

We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business:

Customer Service and Loyalty

The eDigital Customer Service Benchmark survey found that live chat had a 73% customer satisfaction level while email had 61% and phone support had 44%. live chat makes it easier for customers to chat and get an instant response to their queries.

Increased Sales

The American Marketing Association highlight that chat can increase conversions by at least 20%, furthermore, the ROI from Live chat software is around 300%. Live chat is an effective lead generating tool which gives more opportunity to turn site visitors into paying customers. In fact, customers that use live chat are 3 times more likely to purchase compared to those who don’t.

Understand Customers

Live chat makes it easier for customers to inquire about your products or service. One-on-one chat with a trained agent means that customers can get all the right information they require, while agents can gather information on customer pain points. This allows for website or service optimisation and product innovation.

Customer Convenience

Live chat gives your website visitors instant access to support staff, allowing shoppers to feel more confident in your company. Aberdeen Group report found that live chat was a clear favourite amongst online shoppers when compared to other forms of communication.

While live chat is a relatively inexpensive addition to your website, it is a seriously powerful tool that gives customers more confidence and allows them to form a relationship with your company. The above numbers show how impactful it really is. If you have any questions about live chat and its benefits for your business, chat with us on the bottom right corner of your screen or email us at contact@rt7digital.com.