• CALLING ALL GRADUATES! – Intern Position

    Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for a bright-eyed, bushy-tailed fresh and vibrant young being to join our team of Digital Marketing enthusiasts.

    RT7Digital needs an intern to help our team in […]

  • Why You Need Live Chat for Your Website

    We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business:
    Customer Service and Loyalty
    The eDigital Customer Service Benchmark survey found that live chat […]

  • PPC Marketing – What’s the Use?

    PPC Marketing – What’s the Use?
    In a broad sense of digital marketing; there are two core concepts; namely
    organic and paid marketing.

    Pay-per-click (PPC), also known as cost per click (CPC); is a digital
    marketing framework used to drive web-platform traffic. This form of
    marketing occurs when a digital marketing advertiser agrees to a contract
    that has pre-determined costs incurred […]

  • Defining Your Audience – Marketing Personas

    Defining Your Audience – Marketing Personas
    What is a Marketing Persona?
    A marketing persona is a compound framework for a particular portion of your

    prospective target market. It is used to identify key external stakeholders
    and the content with is most relevant and useful to them. Simply put, a
    marketing persona is an ideation of the average target consumer.

     

    Creating a […]

  • Amazon is competing with Facebook and Google

    Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.

    Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]

  • Storytelling Through Website Development

    What’s your story?
    Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or participate in.
    Power of Storytelling
    Storytelling has been around for thousands of years to simplify and put across an otherwise lengthy version of […]