Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to […]
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So, it is safe to say that Amazon is the biggest and number 1 online shopping portal in the world. With hundreds of products uploaded to its shopping feed each […]
Introduction to Email Marketing
Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide […]
In the current digital world, you need to have an account with almost every online platform just to access the information which they host.
This is all good and well until […]
Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking […]
We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here […]
PPC Marketing – What’s the Use?
In a broad sense of digital marketing; there are two core concepts; namely
organic and paid marketing.
Pay-per-click (PPC), also known as cost per click (CPC); is […]
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key […]