Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking […]
Full Width 4 Columns
We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here […]
PPC Marketing – What’s the Use?
In a broad sense of digital marketing; there are two core concepts; namely
organic and paid marketing.
Pay-per-click (PPC), also known as cost per click (CPC); is […]
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key […]
Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, […]
What’s your story?
Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want […]
The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, […]
Every new year brings a shift in digital marketing. As marketers have to constantly be on the lookout for changes in trends or behaviours and adopt a range of strategies […]