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  • 13 Apr 2018

    CALLING ALL GRADUATES! – Intern Position

    Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for a bright-eyed, bushy-tailed fresh and vibrant young being to join our team of Digital Marketing enthusiasts.

    RT7Digital needs an intern to help our team in […]

  • 06 Apr 2018

    Why You Need Live Chat for Your Website

    We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business:
    Customer Service and Loyalty
    The eDigital Customer Service Benchmark survey found that live chat […]

  • 21 Mar 2018

    PPC Marketing – What’s the Use?

    PPC Marketing – What’s the Use?
    In a broad sense of digital marketing; there are two core concepts; namely
    organic and paid marketing.

    Pay-per-click (PPC), also known as cost per click (CPC); is a digital
    marketing framework used to drive web-platform traffic. This form of
    marketing occurs when a digital marketing advertiser agrees to a contract
    that has pre-determined costs incurred […]

  • 14 Mar 2018

    Defining Your Audience – Marketing Personas

    Defining Your Audience – Marketing Personas
    What is a Marketing Persona?
    A marketing persona is a compound framework for a particular portion of your

    prospective target market. It is used to identify key external stakeholders
    and the content with is most relevant and useful to them. Simply put, a
    marketing persona is an ideation of the average target consumer.

     

    Creating a […]

  • 09 Mar 2018

    Amazon is competing with Facebook and Google

    Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.

    Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]