Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for a bright-eyed, bushy-tailed fresh and vibrant young being to join our team of Digital Marketing enthusiasts.
RT7Digital needs an intern to help our team in […]
We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business:
Customer Service and Loyalty
The eDigital Customer Service Benchmark survey found that live chat […]
PPC Marketing – What’s the Use?
In a broad sense of digital marketing; there are two core concepts; namely
organic and paid marketing.
Pay-per-click (PPC), also known as cost per click (CPC); is a digital
marketing framework used to drive web-platform traffic. This form of
marketing occurs when a digital marketing advertiser agrees to a contract
that has pre-determined costs incurred […]
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key external stakeholders
and the content with is most relevant and useful to them. Simply put, a
marketing persona is an ideation of the average target consumer.
Creating a […]
Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.
Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]