Rt7 Digital were lucky enough to have worked closely with the brand owners of VARIDESK over the last six years on other projects in the UK. When they came to us in November 2012 we put together a digital strategy for their new product range.
This innovative American company has traditionally been a significant wholesale provider to the likes of Wallmart & Target, and we have worked carefully with the senior management to help them understand direct online retailer and implement an international solution.
We helped the client understand that there were existing search volumes online for the two main categories – “Standing up desk” & “Adjustable height desk” – and helped them understand the size of the market that they were targeting
- Roll-out of American website – www.varidesk.com – on a 3dcart commerce platform in January 2013
- Implementation of Facebook, Google+, Vimeo, Pinterest & Twitter social channels
- Google Analytics – Full integration with commerce engine for sales reporting & development of Sales, SEO Dashboards for client
- Google Webmaster set up and ongoing management
- Amazon Seller Central – Established SKU’s on Amazon & set up fulfilment integrated with their website
- Google Adwords – Initial set up of USA & UK accounts as well as ongoing management. After July 2013 working alongside an American adwords specialist who took over the day-to-day management of the account.
- Roll-out of Canadian website in June 2013 – http://ca.varidesk.com - helping integrate website with the Canadian distributors existing finance & fulfilment systems
- Roll-out of Australian website in October 2013 – http://au.varidesk.com – working with local fulfilment partners to implement transactional & courier integration. Rt7 Digital are running sales support in the short term while they further development their Australian presence.
- Ongoing search engine marketing work for the brand internationally
- Solution implemented to ensure that duplicate site structure would not affect search engine rankings
The roll-out of a scalable international solution for an innovative new product like VARIDESK was a nice challenge and the solution has returned a stunning ROI for the client.