Content Marketing Strategy

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If you have a website for your company, then chances are that at some point you’ve come across an article or a blog post telling you that content is king. We encourage you to look at the infographic below and then read our editorial on content marketing strategy.

Content Marketing StrategyBut we wonder if you’ve really ever considered why? The truth is, there are a number of reasons as to why marketing via content is so important.

With Google’s ever-evolving ranking algorithm now sophisticated enough to be able to rank websites based on the relevance and quality of their content, the days of content generation purely for SEO purposes are long gone.

The point has been reached where the content that is chosen to rank in search results, is the very same content that humans visiting the sites will appreciate as well.

To put it simply: the line between writing for search engines and the writing of engaging and read-worthy content is no more, and the goal is to produce great content that engages the visitors to your website – because as we said before, content really is king.

If SEO is one of your main priorities, then by the logic we’ve laid out above, content should be a priority too. Content is now more important than ever when it comes to determining how a website ranks in the search engines results.

So, what is content marketing?

Content marketing is our speciality. It’s the ability of a business to communicate effectively online with both existing and potential customers.

Content marketing drives trust in a brand and helps to create a connection between your business and its customers. The building of this connection is vital to making a customer more receptive to any subsequent marketing messages you send them, meaning that their reaction is more likely to be a positive one.

Here’s a simple example of what we mean:

  • A traditional customer encounter

We sell apples > they are great apples > come buy apples from us

  • A more content-orientated encounter might go like this

We have a lot of useful information about apples > we know a lot about apples > we understand why you want to buy apples > we sell great apples > come buy apples from us

As you can see, the more content-orientated strategy will ultimately prove more successful in the long-run, as a result of the trustworthy and informative relationship you’ve built with your customer.

The single most significant trend is the continued emergence of content marketing as a standalone discipline. Content, in all its shapes and forms, is core to everything we do as marketers.”

Econsultancy, Digital Trends for 2013

So, what is good content?

We pride ourselves in being able to provide good content for our clients’ websites, so that they may improve their relationships with their clients.

Good content includes such things as relevant information about your industry or business, resources that can prove helpful to your customers, and other topics that may be of interest to them.

Putting new content regularly onto your site is also a vital component when it comes to a content marketing strategy. This means that information-rich, well-written articles, reports and blogs need to be added to your website on a regular basis to increase not only a number of visitors that come to your site but the amount of time they spend on it too.

The longer people stay on your site, the more engaging your content will probably be – and the more likely they are to do business with you.

 

The bottom line is that you need a well-developed content marketing strategy that takes all of this into account and produces the kind of good content that will serve you both now and for a long time to come – which is exactly where we come in.

Posted on February 7, 2014 in Content Marketing, Learning

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About the Author

Tammy Walsh - Project manager