Introduction to Email Marketing
Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any business marketing activities. Email marketing may be an ‘ancient’ marketing tool, but it is still incredibly powerful.
Why Email […]
In the current digital world, you need to have an account with almost every online platform just to access the information which they host.
This is all good and well until you realise the magnitude of accounts made just to gain access.
This is where the security issues may come into play. The digital world treats security […]
Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for vibrant, young and analytically inclined being to join our team of Digital Marketing enthusiasts.
RT7Digital needs an intern to help our team in all our […]
We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business:
Customer Service and Loyalty
The eDigital Customer Service Benchmark survey found that live chat […]
PPC Marketing – What’s the Use?
In a broad sense of digital marketing; there are two core concepts; namely
organic and paid marketing.
Pay-per-click (PPC), also known as cost per click (CPC); is a digital
marketing framework used to drive web-platform traffic. This form of
marketing occurs when a digital marketing advertiser agrees to a contract
that has pre-determined costs incurred […]
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key external stakeholders
and the content with is most relevant and useful to them. Simply put, a
marketing persona is an ideation of the average target consumer.
Creating a […]
Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.
Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]
What’s your story?
Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or participate in.
Power of Storytelling
Storytelling has been around for thousands of years to simplify and put across an otherwise lengthy version of […]
The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, my fellow marketers we need to change our marketing strategies and adapt to this change.
The Importance of Digital Marketing
It’s very likely that digital marketing will […]
Every new year brings a shift in digital marketing. As marketers have to constantly be on the lookout for changes in trends or behaviours and adopt a range of strategies immediately in order to stay at the forefront of all things digital.
With the demise of certain social platforms to the rise of others, to robots, […]