There are many ways a designer can create an idea from scratch to the final work of art, graphic designers have a different process and method of doing things. At RT7, our way of working is methodological and strategic.
The designer will be briefed on a project with specific outcomes and specifications on what needs to be achieved within a specified deadline. For example, a business card, the designer would need to know what information needs to be on it, what the company is about and what their brand identity is.
Once briefed on what to do, the designer will research trends on design and information about the company that could be incorporated. They could also research basic things such as paper types, popular fonts and things to avoid. Many designers do get lost with looking at beautiful designs by other people and sometimes copying other designers work without realising it and therefore making it unoriginal.
Brainstorming will go hand in hand with research, as the designer researches they will make simple notes and sketches along the way, these are very basic sketches and probably unimpressive as its more of an idea pot that could later be brought to life. While brainstorming the designer should come up with as many different ideas as possible – no such thing as a bad idea right!
The design step is normally the longest step however, the brainstorming step should give the designer a clear vision of what the final product could look like. The designer will take all the information they have gathered and choose a few top ideas to create either a detailed, refined sketch that they would scan in and replicate on computer or they would take one simple sketch and refine it on the computer, making many versions of one idea and choosing the best option to present.
If the first 3 steps are skipped and the designer goes straight to the design step, it could make an uninteresting and unoriginal design and if the client had to say they don’t like any of the work they have done they have nothing to fall back on in the brainstorming step.
The designer will then present the ideas to the client, explaining the ideas behind the designs and why they have done certain things.
The client will then give feedback and make changes to the design, the designer will then go back and apply the changes, sometimes the client won’t like any of the designs and the designer will have to go back to the brainstorming stage and represent their new ideas again. The client could always “mix and match” the designs such as the colour for one but the layout of the other.
Once the client has approved the design, the designer will give the client all the necessary formats and high-quality designs for the client to use, the designer would also give recommendations on how to use the design, for example, a poster that needs to be printed, the designer could tell them where to print it or what paper to use and what size to print it if the client hasn’t already thought of it.
For all your website, logo or rebranding design needs, RT7 Digital is situated at 5th Floor Vunani Chambers, 33 Church Street, Cape Town. Pop in or call us on 087 151 4637 alternatively, you can email us at firstname.lastname@example.org