Search Engine Positioning

Rt7 Digital implements search engines positioning (SEP) strategies and integrates them into the core of the websites we build. The positioning of your brand digitally is at the core of all our services.

Search Engine PositioningDefining what the opportunity is

  • Business Objectives
  • Market Research – Looking at how the existing category is formed online
  • Audience Research – Google Analytics Mining | Social Listening |
  • Keyword Research – looking at how your potential customers search online
  • SEO Site Audit – Optimising a website to ensure that it provides good quality content for search engines.
  • Asset Inventory – Content Audit | Brand Relationships | Offline Assets
  • Measurement Planning
  • Competitive Analysis

Social Strategy

  • Defining which social areas are most suitable to your brand online
  • Developing content strategies on a monthly basis for publishing content on your brand
  • Linking internal PR/News efforts into your website & onto your social media platforms

Measuring Success

  • Regular reporting via Google Analytics – including where suitable full commerce tracking
  • Search Engine positioning reports – showing where the visibility of your brand is improving online

Optimization

  • Conversion Rate Optimization – Either through Google Analytics or custom
  • Continued Search Engine Positioning work

Rt7 Digital integrate Search Engine Positioning strategies into the very core of your Digital footprint.