The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, my fellow marketers we need to change our marketing strategies and adapt to this change.
The Importance of Digital Marketing
It’s very likely that digital marketing will soon replace traditional marketing methods, therefore it is key to making it an integral part of your marketing strategy.
Digital marketing is important for many reasons, the first is that it helps deliver conversions. Online businesses that are marketing products and services online, need to measure their success by the rate of the incoming traffic their website as this will generate leads, subscribers and sales.
Higher conversion rates generated by effective digital marketing techniques will deliver lots of profitable benefits for you and your business and in turn increase your business revenue. Companies who use digital marketing strategies have 2.8 times better revenue growth expectancy.
Digital marketing helps facilitate interaction with targeted audiences and provides customers with proper engagement points. This can give you an insight of what your specific audience wants. These are the benefits of digital marketing:
- Marketing effectiveness, precise targeting
- Increased customer satisfaction and experience
- Increased customer retention
- Driving revenue with personalised offers
This helps build brand reputation and develops better relationships with your customers. In return, you turn paying customers to loyal customers and eventually they want to be brand ambassadors.
A consumer’s trust is one of the main goals for any business, 90% of customers claimed they would trust information about a brand if the data comes from people they know. Therefore, if it is shared online a customer will more likely purchase the product or service.
Most importantly digital marketing helps you make use of proven strategies and techniques to not only generate more traffic but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ultimately ensuring your business survives in the digital world.
At RT7Digital, we believe in an integrated approach to digital marketing. From redesigning your website and promoting new and existing products to starting conversations with your audience and increasing your online presence. We incorporate various mediums and specialities such as content marketing, web optimization, social media, paid search, design and development to boost your conversions. To find out more check out our website at http://www.rt7digital.com/ .