Amazon Marketing Services Reporting
Reporting is a fundamental part of being successful with Amazon Marketing Services (and paid search advertising in general). Of course, it’s important to be able to show the return on investment (ROI) of your advertising efforts. However, you should also be able to use AMS reporting to optimize your accounts by adjusting bids, adding or pausing keywords, and testing new ad copy.
Being able to convey Amazon Marketing Services metrics in a meaningful and insightful way is a challenge for paid search advertising agencies. A valuable report should highlight areas of AMS campaigns that are working well and areas which need improvement. An exceptional report should also give agencies the opportunity to strengthen their professional relationship with their clients by offering analytical reporting and optimization services.
Before you get started with advertising, it’s important for sellers to be able to be able to use AMS reporting to optimize your accounts by adjusting bids, adding or pausing keywords, and testing new ad copy.
Amazon Marketing Service Account Performance
The account performance tab includes a summary of your current ad spend, remaining budget, generated sales, and ROI. Depending on your business, at RT7 we can customize your account by segmenting it by category or sub-brand.
Amazon Marketing Service Campaign Performance
The Amazon Campaign performance report allows you to view performance data for your AMS campaigns by ad type – Headline Search, Product Display, and Sponsored Products. This report also highlights each ad type’s ACoS (advertising cost of sale), sales, and impressions. We also include which campaigns are performing the best (and worst) on a week over week basis. At Rt7Digital, our reports also include the which campaigns are performing the best (and worst) on a week over week basis.
Amazon Campaign Performance by Week
Interested in seeing how your AMS campaigns are performing over time? Our campaign performance by week report helps our clients visualize their overall campaign performance – KPI’s will include sales, spend, average cost per click (CPC), clicks, impressions, and ACoS. The campaign performance by week report is a great way to look for common themes that resulted in either a spike or drop in performance.
Report data is important for analysis and campaign performance statistics. If you are looking for AMS experts to help manage your PPC campaigns or interested in learning mmore about the reporting services we offer, contact us on 087 151 4637 or email us at firstname.lastname@example.org for a consultation.