Driving Success on Amazon

Amazon has evolved into one of the biggest online marketplaces globally, with hundreds of millions of unique customers every month, selling on Amazon is an excellent opportunity. Brands are establishing themselves on Amazon because it has never been easier to use Amazon’s powerful features to create an online store with the same features as an in-store experience. In this blog, we breakdown the misconceptions around Amazon, the role of storefronts & using reviews for direct feedback. 

Embrace innovation with Amazon 

Digitally native D2C (direct to customer) brands have been making waves in the e-commerce industry in the last few years and have redefined ways of selling. One of the ways in which they have done this is by clever use of social media marketing on Facebook and Instagram with an emphasis on cultivating close customer relationships and transparency. While this strategy has proven incredibly effective, one competitor looms large, Amazon. If you own a D2C brand you are probably wondering how to compete with the king of the jungle? The honest answer is, not really. However, there are ways however to work with Amazon. There several ways to sell on Amazon. Obviously selling wholesale to Amazon is out, but you can still drive success by using an Amazon seller account. D2C brands can showcase select items and use your storefront as a way to introduce your brand to Amazon’s massive customer base. In other words, stake out your section of the jungle! 

The misconceptions

With over 175 million active users every month, Amazon is number one in everyone’s mind Despite the widespread knowledge that Amazon is the king of e-commerce, there are many misconceptions about how to effectively sell on Amazon. Unfortunately, these myths have kept many from making a healthy living.  

A lot of people believe that being a seller on Amazon is difficult and it is surprisingly simple to sell on Amazon. The retail giant has gone great lengths to make everything easy to grasp. Amazon can handle all the order fulfilmentAmazon support is always ready to take on the hassle of phone calls, shipping problems, and other issues. Youmain focus is selling. 

Here’s the most interesting part that most people always get it wrong: “You will be immediately successful if you sell on Amazon”. This is not true! Achieving success on Amazon requires some serious effort. Don’t think you can simply list your product, write a captivating description, and then sales will start pouring in. Firstly, need to spend time researching keywords to include in your product description, the best categories to place your product in, how to optimize the title of your listing, how to get legitimate reviews or acquire new customers. Finally, you need to keep your product in stock, especially during the holiday season. 

There are other myths about Amazon that we have not mentioned above, however, the truth is Amazon has made things so easy for sellers and if you do the work, you will also reap the benefits.  

Embrace innovation with Amazon

Digitally native D2C (direct to customer) brands have been making waves in the e-commerce industry in the last few years and have redefined ways of selling. One of the ways in which they have done this is by clever use of social media marketing on Facebook and Instagram with an emphasis on cultivating close customer relationships and transparency. While this strategy has proven incredibly effective, one competitor looms large, Amazon. If you own a D2C brand you are probably wondering how to compete with the king of the jungle? The honest answer is, not really. However, there are ways however to work with Amazon. There several ways to sell on Amazon. Obviously selling wholesale to Amazon is out, but you can still drive success by using an Amazon seller account. D2C brands can showcase select items and use your storefront as a way to introduce your brand to Amazon’s massive customer base. In other words, stake out your section of the jungle! 

Welcome to the jungle

The fast-paced world of ecommerce is dynamic and ever-evolving, At the forefront of this transformation is Amazon. The “Amazon effect” has fundamentally altered the way that we behave as consumers online. As it stands in 2019, the retail behemoth controls over 50% e-commerce market share, second only to Alibaba globally (Feedvisor, 2019)Amazon has become an indispensable part of buying journeys, with 2/3 of all product searches originating on Amazon. Further to this, Amazon is used by 82% to check prices and product reviews through to conversion (Feedvisor, 2019)With net growth only increasing year on year, the numbers show that Amazon is not going anywhere. Do you want your brand to be king of the jungle? Then Amazon is the place to be! 

Making it rain: Establishing your brand on Amazon 

From mattresses to life-size elephant inflatablesthe Amazon platform can be used for businesses of all shapes and sizes to build, grow and protect your brand.  

Build

Stores

Amazon has three key features that can help you grow your brand, these are A+ content, stores and reviews. The key to winning customers and keeping them buying your products is the experience. Amazon’s store feature allows brands to build a mini-website or storefront to showcase your brand and creating an “immersive virtual shopping experience” (Amazon, 2019). Stores is a free DIY branded destination on Amazon. You can create engaging content and showcase your products. Stores are customisable, so you can change the look and feel of the page to capture the essence of your brand and a space for you to expand your brand story. Features such as slideshows, videos and galleries enhance products. lastly, having products in one place can help customers find other things you sell, which increases the visibility and reach of your brand.   

A+ content

Formerly known as EBC (enhanced brand content) which allows for more detailed product descriptions which educate consumers to make more informed buying decisions. If this feature is used properly, it could increase conversion rates by as much as 5% 

Reviews

Hand in hand with A+ content, another benefit of using Amazon is that you can connect to your customers directly. Amazon reports that the majority of customers search product reviews before making a purchase. 85% of customers trust reviews as much as a personal recommendation. It goes without saying, customer feedback is crucial to success on Amazon. Reviews on Amazon are an important determining factor in the ranking of your products. Good reviews go a long way to obtain high rankings and Amazon uses these to determine the best shopping experience for their customers. Along with the good comes the bad, and negative reviews do happen. Customers get faulty products or bad service can mention it and it is possible to respond to mitigate and correct the situation. These further bolsters trust and the reputation of your brand.  

Final thoughts 

Without a doubt, Amazon provides an incredible and incomparable opportunity for brands. It takes a well thought out strategy to succeed, and efficiently using key Amazon features such as A+ content, storefront and reviews result in monumental sales and drive success online. 

If you are interested in incorporating Amazon as part of your e-commerce strategy, contact us on contact@rt7digital.com or call us on +44 8080 0505 to discuss the next step.