Amazon Polly Custom Text-To-Speech
What Is Text-To-Speech Voice?
Amazon Polly is a service that turns text into lifelike speech. Amazon recently announced that brands can now create custom versions of text-to-speech (TTS) voices for their Alexa Skills.
Why Custom Brand Voices?
Custom brand voices enable brands to add a realistic voice to their brand. With a wide variety of voices across a broad set of languages, you’re sure to find the perfect voice for your brand to build a speech-enabled application. Ultimately, this allows your favourite brands to further communicate, connect and build a stronger relationship with you.
Custom Brand Voices Features
Amazon Polly offers natural text-to-speech (NTTS) that delivers advanced improvements in speech quality through a new machine learning approach. The Polly NTTS technology supports two speaking styles that are tailored to help better match the delivery style to the application.
Amazon Polly Benefits For Listeners
- Natural sounding voices.
- Unlimited replays of generated speech without any additional fees.
- Real-time streaming.
- Customizable and controllable speech output of pronunciation, volume, pitch, speed rate, etc.
- Low cost as it works on a pay-as-you-go system per character converted.
Brand Voice In Action
Amazon worked with KFC in Canada and together built a voice for the chain’s brand ambassador, Colonel Sanders. The voice has a Southern U.S. English accent and can be listened to in KFC’s latest Amazon Alexa app. Amazon also helped designed an Australian English voice for a National Australia Bank, which launched as a part of a broader NAB contact centre migration to Amazon Connect, Amazon’s omnichannel cloud contact centre product.
Need help with your Amazon marketing strategy and execution for 2020? Let’s start the conversation on how we can help! Call us on +27 87 151 4683 or send us an email at firstname.lastname@example.org