Amazon Recap: September Edition
Its that time again! In this blog we look at the top Amazon news in September 2020:
Amazon bans foreign sales of plants to the US
Amazon is banning foreign sales of plants and seeds into the US. Recently, packets of mystery seeds have been sent to people who did not order them. The packages are believed to be part of a global “brushing” scam to gain positive reviews for online selling sites. This scam involves sellers sending out low value items such as seeds or rings. Each fake “sale” then generates an online review that appears to boost the seller’s legitimacy.
Amazon’s new guidelines, in effect since 3 September, also prohibit the sale of seeds within America by non-US residents. It added that sellers may be banned if they do not follow the new guidelines.
Amazon launches Luxury Stores
In September, in an attempt to get high-end brands onto its platform, Amazon unveiled Luxury Stores — a new way for brands to present their wares to discerning customers on Amazon’s mobile app, with high-end ready-to-wear brand Oscar de la Renta as the first official partner.
Luxury Stores will allow brands to create what Amazon is calling a “store within a store” experience. That means giving companies more control over inventory, selection, and pricing, while leveraging Amazon’s enormous reach to find customers. Amazon will also supply brands with the digital equivalent of fancy shop windows, giving them the option to display their clothes in interactive 360-degree views.
Amazon’s Prime Day Announced for 13th October
Typically, Amazon hosts Prime Day in July, but it got pushed back this year because of the COVID-19 pandemic. Prime Day, Amazon’s annual deals extravaganza, will run from October 13th-14th. The two-day shopping event will feature “over one million deals across every category,” including brands like Panasonic, Roborock, Keurig, Under Armour, Coleman, Adidas, Lacoste, Marvel, Ticwatch, and more.
Use Your Palm to Pay with Amazon One
Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.
Stay tuned for more news in and around Amazon for the month of October