Amazon has launched a very exciting new feature – The Amazon Attribution Console. This console is an analytics and measurement tool that helps brands track their advertising performance across multiple channels.
Amazon Attribution tool allows brands that sell on Amazon to look at all the events that contribute to a conversion. In real-time, you can now track the role that display, search, social, video channels, and email play in how consumers discover, research, and buy their products on Amazon.
Using this console, you can maximise your ROI (Return on Investment) by measuring the impact of how your digital marketing tactics contribute to shopping activity on Amazon. Amazon Attribution provides insight into conversion metrics including:
- Detail page views
- Purchase rate
- Add to carts
- Total Sales
What can Amazon Attribution do for your brand:
- Measure: Gain insight into advertising channel effectiveness through Amazon sales impact analysis.
- Optimise: Explore which audience strategies increase the performance of your campaigns and make informed choices about your marketing strategy.
- Plan: Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximise ROI.
Who can use this tool?
Amazon Attribution is currently available for professional sellers in the US and UK who are enrolled in Amazon Brand Registry, as well as vendors, and agencies with clients who sell products on Amazon.