As a Seller, you should be planning to make the most out of this holiday season. You must know by now, Amazon – the world’s largest online retailer, plays by its own set of Black Friday rules.
Research claims that the sales made on this day can solely contribute to the biggest chunk of a Seller’s annual revenue. Are you ready for your slice of the pie?
But before we get there, there are a few things you need to consider before opting in for Black Friday.
Are You Ready?
Like every other retailer, Amazon’s Black Friday date is November 29, 2019. However, Amazon likes to run its deals over a longer period than just the four-day weekend from Black Friday to Cyber Monday. In fact, Amazon’s Black Friday 2019 deals run from late November into early December so be prepared in terms of inventory and spend for campaign management.
Watch Out For The Lightning
As part of Black Friday, Amazon offers the Deal of the Day and Lightning Deals. Just like the name suggests, the Deal of the Day is an item that Amazon has deeply discounted for the day. As for Lightning Deals, these are deep discounts on items that are refreshed as often as every five minutes during Black Friday week.
Lightning Deals are exactly what the name suggests. They are deals that are limited in quantity and are only available for a limited time which is why they cause all the buzz in and around the holiday season.
Each of these types of deals come with different demands regarding discount and inventory. For those of you who haven’t submitted your Black Friday Deals, you have unfortunately missed the deadline which is the 4th of October.
Don’t panic, there is still an option available.
Coupons And Discounts
Set up coupon codes and discounts on your products. Using this type of promotion means you have control of the price of your product and ultimately, you can map our exactly what your profits would be if you sold the allocated amount of stock with the coupon code or discount applied.
Setup coupon codes (remember you have to pay a small fee per redemption) or discounts on products you want to promote during this peak sales period to make the most out the huge volumes of traffic.
Quick Tip – Hold Back.
As we are always told, never put all your eggs in one basket. Although Black Friday and Cyber Monday is the big focus right now, do not forget about the post-Christmas shopping frenzy that carries on throughout December and January. So, hold back some stock in order to take advantage of the shoppers who prefer to shop in the calm after the storm and who knows, your profitability in January could be your rainbow.
Need help making the most of Amazon, you can browse our Amazon Services and find out what we can do for you or contact us directly and let’s discuss your future on Amazon.
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