Find the most profitable keywords in over 75 million Amazon search terms

Comprehensive research is the first step in any successful strategy but can be tedious and time-consuming. Whether its research for finding your next best-selling product or how to beat your competitors in a fierce market and outrank them by using the right keywords. We can help by providing reports that allow you to make the right decisions. RT7Digital uses three main categories to consult and assist our clients…

Keyword Research

What are consumers searching for? How many times do they search? What terms do they use to search? These questions need to be answered to effectively optimise Amazon content. Negative search terms are just as important as target keywords.

Node (Category) Research

With over 50% of product searches starting on Amazon, it is the favoured marketplace for many businesses. This doesn’t mean that it is the correct channel for everyone. Through node research we will establish the potential within Amazon and make recommendations based upon that data.

Competitor Research

Within this piece we look at barriers to entry. Important factors need to be taken into consideration; how long the competitor listings have been established, review quantity,  review quality and pricing.

  • Amazon Ranking Update

    Amazon continuously updates their A9 ranking algorithm and in order to achieve the best possible visibility on the e-commerce giant, you need to pay attention to this information.

    Amazon Listing

    In general, products can only be found in the Amazon search if the product listing also contains the searched keywords (although there are some exemptions). What are […]

  • Defining Your Audience – Marketing Personas

    Defining Your Audience – Marketing Personas
    What is a Marketing Persona?
    A marketing persona is a compound framework for a particular portion of your

    prospective target market. It is used to identify key external stakeholders
    and the content with is most relevant and useful to them. Simply put, a
    marketing persona is an ideation of the average target consumer.

     

    Creating a […]

Welcome to the jungle, we will be your guide.

We know Amazon and are helping companies sell more through the channel every day. We work with you every step of the way and are always willing to go the extra mile to ensure your Amazon channel thrives.

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