Amazon is becoming the number one choice for retailers. We manage a range of customers Amazon Seller and Vendor accounts that turnover varying amounts, some accounts in excess of £500,000 on the Amazon platform annually.
When it comes to Amazon, it is important to comprehensively manage organic, paid and customer facing ecosystems of the account to ensure optimal conversion. Management of listings, paid campaigns, and online reputation is a key strength to boosting your revenue through the e-commerce giant. We know that Amazon does not exist in isolation and look at ways to get your websites and other marketing initiatives to all work together seamlessly.
First, we conduct a thorough analysis of your current Amazon presence, competitors and overall listing and message of your business.
After gaining valuable insight into your Amazon listings. We do keyword research, competitor research, node analysis and leaf node analysis.
All to improve your online presence and competitiveness through the platform.
We then implement suggested changes based on research to your listings to make your content visible in search results and optimised information to meet Amazon standards.
Here we monitor data, create relevant content and generate reports to ensure your business is adaptable and keeps a competitive position online.
Product upload and optimisation – The first part of getting your products seen is a well-optimised listing. We upload new products, optimise current listings and constantly monitor organic Amazon listings. Advertising – Amazon is constantly testing new advertising products and it’s imperative that brands have a good account manager that are ‘in the know’ when a new product is available to sellers or vendors. We are constantly testing what works and what doesn’t so as to get the highest ROI from any spending made.
Campaign management is vital for any PPC campaign, it can, however, be a very time-consuming activity. Keywords need to be tracked and optimised at regular intervals to ensure campaigns are performing well while tweaking those that don’t seem to be reaching their potential.
Bid optimisation is a factor with a strong impact on the success of […]
Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.
Amazon is now the biggest shopping search engine in the world […]
