• The Value of Great User Experience

    User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart and soul of all design.
    What is User Experience
    User Experience, more commonly referred to as UX is made up of all […]

  • The Importance of Good Web Design

    Aim higher to delight customers with amazing website performance.

    Your website is the direct representation of your company and your personality online. Website creation and maintenance become a main tool of information if you want to have a professional, precise and knowledgeable online reputation.

    The truth is that the success of your business online relies on the […]

  • Amazon PPC Campaign Guide

    Campaign management is vital for any PPC campaign, it can, however, be a very time-consuming activity. Keywords need to be tracked and optimised at regular intervals to ensure campaigns are performing well while tweaking those that don’t seem to be reaching their potential.

    Bid optimisation is a factor with a strong impact on the success of […]

  • Amazon Sponsored Products vs Google Shopping

    If you have searched for a product online, chances are you have seen and likely even, clicked on a google shopping ad. These visual product ads have been populating our google search results for some time now. How do they compare to Amazon sponsored products and which type of ad is best for you?
    GOOGLE
    Almost as […]

  • Amazon PPC VS Google AdWords

    Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.

    Amazon is now the biggest shopping search engine in the world […]