Amazon is introducing a measuring tool amazon attribution that will give marketers and brand owners insight into how their marketing pull is, off amazon.
For now, this tool is still an assignment and is in its … Continue reading
BHETA is the leading UK trade association for manufacturers, importers, suppliers, and distributors in various markets.
In our latest webinar we had a chat with BHETA discussing key insights and strategies for Sellers & Vendors and … Continue reading
The holiday season is ahead, and there has never been a better time for online retail. But it’s not just customers that will be getting the gifts. Amazon just dropped their latest sponsored ads update.
Sellers … Continue reading
Hot off the heels of Prime Day comes the year’s biggest selling opportunity at the start of the holiday season – Amazon Black Friday!
In 2019 over $717.5 billion was spent around the world on … Continue reading
Every brand has a story that makes them unique and sets them apart from their competitors. We have always stressed the importance of Amazon sellers telling the story of their brand to shoppers to increase … Continue reading
Amazon has launched a very exciting new feature – The Amazon Attribution Console. This console is an analytics and measurement tool that helps brands track their advertising performance across multiple channels.
Amazon Attribution tool allows brands … Continue reading
New Feature Alert!
Introducing Amazon Brand Store Versions. A feature that allows you to create a second store for a specified period of time, without effecting the original brand store.
The question is, how can we use … Continue reading
In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor … Continue reading
2020 has been a year of many trials and tribulations across the globe. While many businesses have seen a downturn, Amazon has grown from strength to strength.
The global pandemic has pushed manufacturers and retailers to … Continue reading
In a post-covid-19 world, eCommerce will be essential for brands looking to increase sales and grow their business without brick and mortar stores. In terms of eCommerce, Amazon is one of the largest retailing sites in the … Continue reading