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NEW Sponsored Brands Unique Deals Update
The holiday season is ahead, and there has never been a better time for online retail. But it’s not just customers that will be getting the gifts. Amazon just dropped their latest sponsored ads update.
Sellers … Continue reading
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The Black Friday Strategy Guide: Tips For Sellers
Hot off the heels of Prime Day comes the year’s biggest selling opportunity at the start of the holiday season – Amazon Black Friday!
In 2019 over $717.5 billion was spent around the world on … Continue reading
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A+ Content New Feature! Brand Story
Every brand has a story that makes them unique and sets them apart from their competitors. We have always stressed the importance of Amazon sellers telling the story of their brand to shoppers to increase … Continue reading
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Amazon Attribution: Explore How Customers Discover, Research and Buy On Amazon
Amazon has launched a very exciting new feature – The Amazon Attribution Console. This console is an analytics and measurement tool that helps brands track their advertising performance across multiple channels.
Amazon Attribution tool allows brands … Continue reading
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Amazon Brand Store Versions
New Feature Alert!
Introducing Amazon Brand Store Versions. A feature that allows you to create a second store for a specified period of time, without effecting the original brand store.The question is, how can we use … Continue reading
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The Move To Advertising Console
In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor … Continue reading
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Accessing Powerful Amazon Analytics & Insights – Part 1
2020 has been a year of many trials and tribulations across the globe. While many businesses have seen a downturn, Amazon has grown from strength to strength.
The global pandemic has pushed manufacturers and retailers to … Continue reading
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In-house or agency? What is the best choice for your brand?
In a post-covid-19 world, eCommerce will be essential for brands looking to increase sales and grow their business without brick and mortar stores. In terms of eCommerce, Amazon is one of the largest retailing sites in the … Continue reading
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A+ Content A/B Split Testing
The wait is over, Amazon has introduced A+ content A/B Split Testing. Have you ever wondered if conversions would improve upon changing up content or images on your A+ Content? Well, now you don’t have … Continue reading
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3 Ways To Adapt Your Amazon Strategy During Covid-19
The Covid-19 pandemic is the defining moment of our decade. During this time, business models have been flipped on their head, demands for different products and services has transformed overnight. The impact on retail and eCommerce … Continue reading
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