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Amazon Advertising Metrics : TACoS vs ACoS
Amazon sellers are more familiar with Advertising Cost of Sales (ACoS), which takes into consideration advertising spend relative to its generated sales. However, what many fail to additionally monitor is Total Advertising Cost of Sales (TACoS), which takes … Continue reading
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Customer Acquisition Strategy on Amazon
Customer acquisition is a process that begins with generating demand through brand awareness and product discovery through top-funnel advertising.
Do you know how much it costs to acquire new customers on Amazon?
Unfortunately, many brands do know … Continue reading
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Amazon’s Master Plan To Become Profitable Through Advertising
The giant has awoken, and it is quite clear that Amazon walks the talks. On Thursday, Amazon reported record profits of $3 billion on revenue of $72.4 billion for the fourth quarter. This just shows … Continue reading
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Back In The Social Game? Amazon “Posts” BETA Launches
Amazon is back at it again – this time with a bang! It is not news that the online retail giant did attempt to play in the social arena some years ago, but Amazon Spark … Continue reading
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Amazons new Sponsored Display ads are what we’ve been waiting for
Welcome to the new world of Amazon Ad Retargeting!
Sponsored Displayed Ads is a new advertising program by Amazon, that allows Sellers to create display campaigns within minutes and with a budget of any size. Currently, … Continue reading
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Amazon Launches Home Shopping Network – Amazon Live
Amazon Live Stream
This year, Amazon unnoticeably introduced a new streaming service that allows brand sellers to advertise and demonstrate products via a live stream broadcast on Amazon, throwing a huge blow at live-stream shopping giants such as QVC.The new Amazon feature allows brand owners on Amazon’s … Continue reading
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Introduction to Amazon Brand Analytics
Brand Registered Sellers, Meet Brand Analytics!
The new tool provided by Amazon for brand registered Sellers provides insightful and strategic information that can help empower and support performance-based decisions at any scale. The information gathered is … Continue reading -
Amazon Vine Program: What Is It & How Does It Work?
Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon.
Customer reviews play an important role when it comes to sales on Amazon marketplace. Since … Continue reading
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Your Quick Guide To Amazon Sponsored Brand Ads
Amazon Sponsored Brands, previously known as “Headline Search Ads” are the first thing a shopper encounters under the search results after looking for a product. Sponsored Brand are ads that feature your brand logo, a … Continue reading
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Amazon Coupon Codes
There are a lot of discussions around whether or not coupon codes will or can increase rankings on Amazon. The first thing you will need to understand is the difference between the types of coupons … Continue reading
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