-
The Move To Advertising Console
In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor … Continue reading
-
Accessing Powerful Amazon Analytics & Insights – Part 1
2020 has been a year of many trials and tribulations across the globe. While many businesses have seen a downturn, Amazon has grown from strength to strength.
The global pandemic has pushed manufacturers and retailers to … Continue reading
-
In-house or agency? What is the best choice for your brand?
In a post-covid-19 world, eCommerce will be essential for brands looking to increase sales and grow their business without brick and mortar stores. In terms of eCommerce, Amazon is one of the largest retailing sites in the … Continue reading
-
A+ Content A/B Split Testing
The wait is over, Amazon has introduced A+ content A/B Split Testing. Have you ever wondered if conversions would improve upon changing up content or images on your A+ Content? Well, now you don’t have … Continue reading
-
3 Ways To Adapt Your Amazon Strategy During Covid-19
The Covid-19 pandemic is the defining moment of our decade. During this time, business models have been flipped on their head, demands for different products and services has transformed overnight. The impact on retail and eCommerce … Continue reading
-
RT7Digital x BHETA – Amazon Presentation
Jack Cooper – Business Development Manager at RT7Digital shares some key insight into the impact that coronavirus has had on both E-commerce broadly, and Amazon specifically.
The impact of Covid-19 on online retail
Amazon advertising … Continue reading -
Amazon Advertising Metrics : TACoS vs ACoS
Amazon sellers are more familiar with Advertising Cost of Sales (ACoS), which takes into consideration advertising spend relative to its generated sales. However, what many fail to additionally monitor is Total Advertising Cost of Sales (TACoS), which takes … Continue reading
-
Customer Acquisition Strategy on Amazon
Customer acquisition is a process that begins with generating demand through brand awareness and product discovery through top-funnel advertising.
Do you know how much it costs to acquire new customers on Amazon?
Unfortunately, many brands do know … Continue reading
-
Amazon’s Master Plan To Become Profitable Through Advertising
The giant has awoken, and it is quite clear that Amazon walks the talks. On Thursday, Amazon reported record profits of $3 billion on revenue of $72.4 billion for the fourth quarter. This just shows … Continue reading
-
Back In The Social Game? Amazon “Posts” BETA Launches
Amazon is back at it again – this time with a bang! It is not news that the online retail giant did attempt to play in the social arena some years ago, but Amazon Spark … Continue reading
Advertising
Amazon advertising
English (UK) 
Deutsch (Sie)