The wait is over, Amazon has introduced A+ content A/B Split Testing. Have you ever wondered if conversions would improve upon changing up content or images on your A+ Content? Well, now you don’t have … Continue reading
The Covid-19 pandemic is the defining moment of our decade. During this time, business models have been flipped on their head, demands for different products and services has transformed overnight. The impact on retail and eCommerce … Continue reading
Jack Cooper – Business Development Manager at RT7Digital shares some key insight into the impact that coronavirus has had on both E-commerce broadly, and Amazon specifically.
The impact of Covid-19 on online retail
Amazon advertising … Continue reading
Amazon sellers are more familiar with Advertising Cost of Sales (ACoS), which takes into consideration advertising spend relative to its generated sales. However, what many fail to additionally monitor is Total Advertising Cost of Sales (TACoS), which takes … Continue reading
Customer acquisition is a process that begins with generating demand through brand awareness and product discovery through top-funnel advertising.
Do you know how much it costs to acquire new customers on Amazon?
Unfortunately, many brands do know … Continue reading
The giant has awoken, and it is quite clear that Amazon walks the talks. On Thursday, Amazon reported record profits of $3 billion on revenue of $72.4 billion for the fourth quarter. This just shows … Continue reading
Amazon is back at it again – this time with a bang! It is not news that the online retail giant did attempt to play in the social arena some years ago, but Amazon Spark … Continue reading
Welcome to the new world of Amazon Ad Retargeting!
Sponsored Displayed Ads is a new advertising program by Amazon, that allows Sellers to create display campaigns within minutes and with a budget of any size. Currently, … Continue reading
Amazon Live Stream
This year, Amazon unnoticeably introduced a new streaming service that allows brand sellers to advertise and demonstrate products via a live stream broadcast on Amazon, throwing a huge blow at live-stream shopping giants such as QVC.
The new Amazon feature allows brand owners on Amazon’s … Continue reading
Brand Registered Sellers, Meet Brand Analytics!
The new tool provided by Amazon for brand registered Sellers provides insightful and strategic information that can help empower and support performance-based decisions at any scale. The information gathered is … Continue reading