Every brand has a story that makes them unique and sets them apart from their competitors. We have always stressed the importance of Amazon sellers telling the story of their brand to shoppers to increase trust, awareness, and brand loyalty. There are many benefits of...
Amazon has launched a very exciting new feature – The Amazon Attribution Console. This console is an analytics and measurement tool that helps brands track their advertising performance across multiple channels. Amazon Attribution tool allows brands that sell on...
New Feature Alert! Introducing Amazon Brand Store Versions. A feature that allows you to create a second store for a specified period of time, without effecting the original brand store. The question is, how can we use this and how will it benefit your business on...
In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor advertising accounts in one place. The simpler...
2020 has been a year of many trials and tribulations across the globe. While many businesses have seen a downturn, Amazon has grown from strength to strength. The global pandemic has pushed manufacturers and retailers to increase their reach into e-Commerce markets...
In a post-covid-19 world, eCommerce will be essential for brands looking to increase sales and grow their business without brick and mortar stores. In terms of eCommerce, Amazon is one of the largest retailing sites in the world, and positioning your brand correctly...
