Amazon

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  • 31 Oct 2018

    Amazon Ranking Update

    Amazon continuously updates their A9 ranking algorithm and in order to achieve the best possible visibility on the e-commerce giant, you need to pay attention to this information.

    Amazon Listing

    In general, products can only be found in the Amazon search if the product listing also contains the searched keywords (although there are some exemptions). What are […]

  • 10 Aug 2018

    Amazon PPC Campaign Guide

    Campaign management is vital for any PPC campaign, it can, however, be a very time-consuming activity. Keywords need to be tracked and optimised at regular intervals to ensure campaigns are performing well while tweaking those that don’t seem to be reaching their potential.

    Bid optimisation is a factor with a strong impact on the success of […]

  • 23 Jul 2018

    Amazon PPC VS Google AdWords

    Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.

    Amazon is now the biggest shopping search engine in the world […]

  • 27 Jun 2018

    The A10 Amazon Algorithm

    So, it is safe to say that Amazon is the biggest and number 1 online shopping portal in the world. With hundreds of products uploaded to its shopping feed each day, as a seller getting your products seen on the first results page is becoming more difficult each day.

    Amazon has updated its algorithm which determines […]

  • 09 Mar 2018

    Amazon is competing with Facebook and Google

    Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.

    Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]