Digital News

The latest news from the digital front, with our insights, of course!

  • 07 Dec 2018

    How Coupon Codes Boost Rankings

    There are a lot of discussions around whether or not coupon codes will or can increase rankings on Amazon. The first thing you will need to understand is the difference between the types of coupons that are available:

    Types of Discounts

    FREE SHIPPING – This is an underrated form of discount. Shipping, dependant on where you […]

  • 19 Nov 2018

    What Is Amazon DSP?

    The e-commerce giant, Amazon continues to grow and play a pivotal role in the retail industry. While Google is by far the most popular search engine, a survey from Survata shows that millions of people in the U.S turn to Amazon as their first choice for every product research and purchasing across a wide spectrum […]

  • 09 Nov 2018

    How To Survive The Era Of Amazon

    As Amazon continues to dominate the e-Commerce space, brands need to begin selling on Amazon to maintain relevance, grow their market share and get back into the green.

    With one-click shopping, 90% of consumers still check Amazon even if they find a product they want on a retailers site.
    Amazon’s dominance has led smaller brands to rethink […]

  • 31 Oct 2018

    Amazon Ranking Update

    Amazon continuously updates their A9 ranking algorithm and in order to achieve the best possible visibility on the e-commerce giant, you need to pay attention to this information.

    Amazon Listing

    In general, products can only be found in the Amazon search if the product listing also contains the searched keywords (although there are some exemptions). What are […]

  • 18 Sep 2018

    The Value of Great User Experience

    User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart and soul of all design.
    What is User Experience
    User Experience, more commonly referred to as UX is made up of all […]

  • 31 Jul 2018

    Amazon Sponsored Products vs Google Shopping

    If you have searched for a product online, chances are you have seen and likely even, clicked on a google shopping ad. These visual product ads have been populating our google search results for some time now. How do they compare to Amazon sponsored products and which type of ad is best for you?
    GOOGLE
    Almost as […]

  • 23 Jul 2018

    Amazon PPC VS Google AdWords

    Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.

    Amazon is now the biggest shopping search engine in the world […]

  • 27 Jun 2018

    The A10 Amazon Algorithm

    So, it is safe to say that Amazon is the biggest and number 1 online shopping portal in the world. With hundreds of products uploaded to its shopping feed each day, as a seller getting your products seen on the first results page is becoming more difficult each day.

    Amazon has updated its algorithm which determines […]

  • 09 May 2018

    Why Email Marketing is so Powerful

    Introduction to Email Marketing

    Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any business marketing activities. Email marketing may be an ‘ancient’ marketing tool, but it is still incredibly powerful.
    Why Email Marketing Works

    1. […]