Digital News

Consumers like to have choices, but too many can be overwhelming. Amazon, being one of the largest retailers with plenty of categories and products to choose from, has found a way to combat the choice … Continue reading

At first glance, it may seem that the Amazon SEO is similar to Google or Yahoo search engines. However, one must understand that Amazon is a buying platform, making it different and more diversified in … Continue reading

As a part of Amazon’s shift to more brand-centric policies, they have introduced two new features to improve customer engagement with Amazon brand stores. Stores provide customers with a seamless brand experience when they shop … Continue reading

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an e-commerce behemoth. These days, it’s one of the first places … Continue reading

Amazon has recently released a new Sponsored Display product targeting capabilities. With these features, now available in Seller and Vendor Central, you can promote the product with ads that reach shoppers who are actively browsing … Continue reading

Over the next few months, sellers may notice changes in Amazon’s advertising platforms. Amazon has planned to roll out changes in advertising in Seller Central. All advertising management—including sponsored ads campaigns, stores, and reports—will move … Continue reading

Amazon is closing fulfilment centres, and Merchant Fulfilled (FBM) sellers are winning the Buy Box.

Covid-19 is causing a changing environment and an uncertain future for many Amazon sellers. Now is a time more than ever … Continue reading

Every week reveals more drastic and unprecedented impacts resulting from COVID-19, and brands across the globe are worrying about how coronavirus will impact e-commerce as a whole.

While not all of these impacts have a silver … Continue reading

User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart … Continue reading