Amazon is back at it again – this time with a bang! It is not news that the online retail giant did attempt to play in the social arena some years ago, but Amazon Spark … Continue reading
Amazon launches Launchpad in Australia to support Aussie start-ups
Amazon has launched its Launchpad program in Australia to help local start-ups and already established brands to launch, market and distribute their products.
Users of the platform will … Continue reading
Welcome to the new world of Amazon Ad Retargeting!
Sponsored Displayed Ads is a new advertising program by Amazon, that allows Sellers to create display campaigns within minutes and with a budget of any size. Currently, … Continue reading
Amazon Live Stream
This year, Amazon unnoticeably introduced a new streaming service that allows brand sellers to advertise and demonstrate products via a live stream broadcast on Amazon, throwing a huge blow at live-stream shopping giants such as QVC.
The new Amazon feature allows brand owners on Amazon’s … Continue reading
Brand Registered Sellers, Meet Brand Analytics!
The new tool provided by Amazon for brand registered Sellers provides insightful and strategic information that can help empower and support performance-based decisions at any scale. The information gathered is … Continue reading
Going global? Pan-European FBA might be right for your business. In 2019, implementing Pan-European FBA as a fulfillment method can help you create a better experience for your European customers. The program helps you grow … Continue reading
Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon.
Customer reviews play an important role when it comes to sales on Amazon marketplace. Since … Continue reading
Reporting is a fundamental part of being successful with Amazon Marketing Services (and paid search advertising in general). Of course, it’s important to be able to show the return on investment (ROI) of your advertising … Continue reading
Amazon Sponsored Brands, previously known as “Headline Search Ads” are the first thing a shopper encounters under the search results after looking for a product. Sponsored Brand are ads that feature your brand logo, a … Continue reading
What is Amazon Brand Registry?
Amazon Brand Registry is a program designed for brand owners to help enrol their brands with Amazon, to access enhanced features and have complete control over their brand. Brand Registry helps … Continue reading
The latest news from the digital front, with our insights, of course!