User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart … Continue reading
Aim higher to delight customers with amazing website performance.
Your website is the direct representation of your company and your personality online. Website creation and maintenance become a main tool of information if you want to … Continue reading
Introduction to Email Marketing
Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any … Continue reading
In the current digital world, you need to have an account with almost every online platform just to access the information which they host.
This is all good and well until you realise the magnitude of … Continue reading
Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for vibrant, young and analytically … Continue reading
We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons … Continue reading
PPC Marketing – What’s the Use?
In a broad sense of digital marketing; there are two core concepts; namely
organic and paid marketing.
Pay-per-click (PPC), also known as cost per click (CPC); is a digital
marketing framework used to … Continue reading
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key external stakeholders
and the content with … Continue reading
What’s your story?
Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or participate … Continue reading
The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, my fellow marketers we need … Continue reading