-
Is Amazon A Threat To E-commerce?
Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an e-commerce behemoth. These days, it’s one of the first places … Continue reading
-
RT7Digital x BHETA – Amazon Presentation
Jack Cooper – Business Development Manager at RT7Digital shares some key insight into the impact that coronavirus has had on both E-commerce broadly, and Amazon specifically.
The impact of Covid-19 on online retail
Amazon advertising … Continue reading -
Amazon Display Ad Targeting
Amazon has recently released a new Sponsored Display product targeting capabilities. With these features, now available in Seller and Vendor Central, you can promote the product with ads that reach shoppers who are actively browsing … Continue reading
-
Amazon To Centralize its Advertising Platforms
Over the next few months, sellers may notice changes in Amazon’s advertising platforms. Amazon has planned to roll out changes in advertising in Seller Central. All advertising management—including sponsored ads campaigns, stores, and reports—will move … Continue reading
-
Amazon FBA and Merchant Fulfilled: Stick or Twist?
Amazon is closing fulfilment centres, and Merchant Fulfilled (FBM) sellers are winning the Buy Box.
Covid-19 is causing a changing environment and an uncertain future for many Amazon sellers. Now is a time more than ever … Continue reading
-
Coronavirus and Amazon: A silver lining for some sellers
Every week reveals more drastic and unprecedented impacts resulting from COVID-19, and brands across the globe are worrying about how coronavirus will impact e-commerce as a whole.
While not all of these impacts have a silver … Continue reading
-
The Value of Great User Experience
User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart … Continue reading
-
The Importance of Good Web Design
Aim higher to delight customers with amazing website performance.
Your website is the direct representation of your company and your personality online. Website creation and maintenance become a main tool of information if you want to … Continue reading
-
Why Email Marketing is so Powerful
Introduction to Email Marketing
Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any … Continue reading
-
Password Protection
In the current digital world, you need to have an account with almost every online platform just to access the information which they host.
This is all good and well until you realise the magnitude of … Continue reading
Digital News
The latest news from the digital front, with our insights, of course!