Digital News

The latest news from the digital front, with our insights, of course!

  • 18 Sep 2018

    The Value of Great User Experience

    User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart and soul of all design.
    What is User Experience
    User Experience, more commonly referred to as UX is made up of all […]

  • 31 Jul 2018

    Amazon Sponsored Products vs Google Shopping

    If you have searched for a product online, chances are you have seen and likely even, clicked on a google shopping ad. These visual product ads have been populating our google search results for some time now. How do they compare to Amazon sponsored products and which type of ad is best for you?
    GOOGLE
    Almost as […]

  • 23 Jul 2018

    Amazon PPC VS Google AdWords

    Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.

    Amazon is now the biggest shopping search engine in the world […]

  • 27 Jun 2018

    The A10 Amazon Algorithm

    So, it is safe to say that Amazon is the biggest and number 1 online shopping portal in the world. With hundreds of products uploaded to its shopping feed each day, as a seller getting your products seen on the first results page is becoming more difficult each day.

    Amazon has updated its algorithm which determines […]

  • 09 May 2018

    Why Email Marketing is so Powerful

    Introduction to Email Marketing

    Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any business marketing activities. Email marketing may be an ‘ancient’ marketing tool, but it is still incredibly powerful.
    Why Email Marketing Works

    1. […]

  • 07 May 2018

    Password Protection

    In the current digital world, you need to have an account with almost every online platform just to access the information which they host.
    This is all good and well until you realise the magnitude of accounts made just to gain access.

    This is where the security issues may come into play. The digital world treats security […]

  • 21 Mar 2018

    PPC Marketing – What’s the Use?

    PPC Marketing – What’s the Use?
    In a broad sense of digital marketing; there are two core concepts; namely
    organic and paid marketing.

    Pay-per-click (PPC), also known as cost per click (CPC); is a digital
    marketing framework used to drive web-platform traffic. This form of
    marketing occurs when a digital marketing advertiser agrees to a contract
    that has pre-determined costs incurred […]