Paid advertising

Currently browsing: Paid advertising
  • 23 Jul 2018

    Amazon PPC VS Google AdWords

    Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.

    Amazon is now the biggest shopping search engine in the world […]

  • 21 Mar 2018

    PPC Marketing – What’s the Use?

    PPC Marketing – What’s the Use?
    In a broad sense of digital marketing; there are two core concepts; namely
    organic and paid marketing.

    Pay-per-click (PPC), also known as cost per click (CPC); is a digital
    marketing framework used to drive web-platform traffic. This form of
    marketing occurs when a digital marketing advertiser agrees to a contract
    that has pre-determined costs incurred […]