Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for vibrant, young and analytically inclined being to join our team of Digital Marketing enthusiasts.
RT7Digital needs an intern to help our team in all our […]
Defining Your Audience – Marketing Personas
What is a Marketing Persona?
A marketing persona is a compound framework for a particular portion of your
prospective target market. It is used to identify key external stakeholders
and the content with is most relevant and useful to them. Simply put, a
marketing persona is an ideation of the average target consumer.
Creating a […]
Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived.
Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in 2017, […]
The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, my fellow marketers we need to change our marketing strategies and adapt to this change.
The Importance of Digital Marketing
It’s very likely that digital marketing will […]
Every new year brings a shift in digital marketing. As marketers have to constantly be on the lookout for changes in trends or behaviours and adopt a range of strategies immediately in order to stay at the forefront of all things digital.
With the demise of certain social platforms to the rise of others, to robots, […]
On Friday 15th December 2017, the RT7Digital team embarked on a day journey to let loose and relax through one epic year-end staff party.
The day begun with the troops rounding up in the office with jolly smiles and enthusiasm to fill a stadium – no joke, we were really excited. Let’s flashback to the month […]
It is clear Amazon has disrupted the online shopping world, it has brought new dimensions to how people around the world shop, interact with the web and take in media. Rumor has it that it is the number one search engine for product searches and the second biggest search engine to Google.
Tech and E-Commerce Titan
Ever wondered what and who we are? We welcome you into the life of Digital Content Creators at RT7Digital, a digital marketing agency based in the beautiful city of Cape Town
We were established in early 2012 with the objective of rethinking and redefining the digital landscape.
Whether it is through creating content that is optimised for […]
Is content marketing really worth it? You publish an article, some people read it, some may like it, and then what? What is the next step? People are yelling out “they convert” – which is true but how do they get there?
If you read enough blog posts or browsing the internet, you’ll see an overly simplistic […]
The Dash Buttons
Amazon Dash is a Wi-Fi enabled button that serves one purpose: to order a single, pre-programmed item from Amazon with ease. It attaches to any surface and for things like diapers and garbage bags, it’s a slight boost to efficiency for people looking to streamline everything.
The online retailer has seen enormous gains from […]