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How Coupon Codes Boost Rankings
There are a lot of discussions around whether or not coupon codes will or can increase rankings on Amazon. The first thing you will need to understand is the difference between the types of coupons that are available:
Types of Discounts
FREE SHIPPING – This is an underrated form of discount. Shipping, dependant on where you […]
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What Is Amazon DSP?
The e-commerce giant, Amazon continues to grow and play a pivotal role in the retail industry. While Google is by far the most popular search engine, a survey from Survata shows that millions of people in the U.S turn to Amazon as their first choice for every product research and purchasing across a wide spectrum […]
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How To Survive The Era Of Amazon
As Amazon continues to dominate the e-Commerce space, brands need to begin selling on Amazon to maintain relevance, grow their market share and get back into the green.
With one-click shopping, 90% of consumers still check Amazon even if they find a product they want on a retailers site.
Amazon’s dominance has led smaller brands to rethink […] -
Amazon Ranking Update
Amazon continuously updates their A9 ranking algorithm and in order to achieve the best possible visibility on the e-commerce giant, you need to pay attention to this information.
Amazon Listing
In general, products can only be found in the Amazon search if the product listing also contains the searched keywords (although there are some exemptions). What are […]
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The Value of Great User Experience
User experience (UX) is often traded off for striking design or fancy transitions by web designers. This can lead to consumer frustration, high bounce rate, and poor conversion rates. UX should be at the heart and soul of all design.
What is User Experience
User Experience, more commonly referred to as UX is made up of all […] -
The Importance of Good Web Design
Aim higher to delight customers with amazing website performance.
Your website is the direct representation of your company and your personality online. Website creation and maintenance become a main tool of information if you want to have a professional, precise and knowledgeable online reputation.
The truth is that the success of your business online relies on the […]
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Amazon PPC: Increasing Average Order Value
Increasing Average Order Value on Amazon
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Amazon PPC Campaign Guide
Campaign management is vital for any PPC campaign, it can, however, be a very time-consuming activity. Keywords need to be tracked and optimised at regular intervals to ensure campaigns are performing well while tweaking those that don’t seem to be reaching their potential.
Bid optimisation is a factor with a strong impact on the success of […]
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Amazon Sponsored Products vs Google Shopping
If you have searched for a product online, chances are you have seen and likely even, clicked on a google shopping ad. These visual product ads have been populating our google search results for some time now. How do they compare to Amazon sponsored products and which type of ad is best for you?
GOOGLE
Almost as […] -
Amazon PPC VS Google AdWords
Google dominated the search engine market for years being the go-to resource for most consumers around the world. Whether you were doing research on the best products available, wanted to actually buy them or service providers, Google was your first stop. Until Amazon came along.
Amazon is now the biggest shopping search engine in the world […]
