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The Recap: June Edition
The month of June has still been dominated by the effect of the disease Covid-19. Europe has started to ease their lockdowns, allowing more activities and businesses to return to work. Meanwhile, the USA has … Continue reading
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Amazon Invests In South Africa
In the past, South Africa has had an on-going issue with the rate of unemployment. The average unemployment rate between the years 2016 and 2019 was around 27%. Due to the global pandemic, the South African economy is being drastically … Continue reading
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Amazon Prime Day 2020 Postponed?
As we get into the second half of June, it’s historically been that time for us to turn our attention to Prime Day. But in the midst of a pandemic and unrest around the world, … Continue reading
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A+ Content A/B Split Testing
The wait is over, Amazon has introduced A+ content A/B Split Testing. Have you ever wondered if conversions would improve upon changing up content or images on your A+ Content? Well, now you don’t have … Continue reading
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Amazon Recap: The May Issue
It’s a wrap. May has come to an end.
In the world of Amazon, things are changing. Let’s take a look at what happened on Amazon over this month.
A RISE IN NON-ESSENTIAL SHOPPING
Since lockdown was introduced, … Continue reading
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Is Amazon A Threat To E-commerce?
Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an e-commerce behemoth. These days, it’s one of the first places … Continue reading
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3 Ways To Adapt Your Amazon Strategy During Covid-19
The Covid-19 pandemic is the defining moment of our decade. During this time, business models have been flipped on their head, demands for different products and services has transformed overnight. The impact on retail and eCommerce … Continue reading
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RT7Digital x BHETA – Amazon Presentation
Jack Cooper – Business Development Manager at RT7Digital shares some key insight into the impact that coronavirus has had on both E-commerce broadly, and Amazon specifically.
The impact of Covid-19 on online retail
Amazon advertising … Continue reading -
Amazon Recap: The April Issue
April saw the continuation of the Covid-19 global health emergency. The coronavirus pandemic is infecting thousands of people and has shut down hundreds of thousands of brick and mortar businesses. For Amazon, sales have been booming. The Guardian … Continue reading
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Amazon Display Ad Targeting
Amazon has recently released a new Sponsored Display product targeting capabilities. With these features, now available in Seller and Vendor Central, you can promote the product with ads that reach shoppers who are actively browsing … Continue reading
