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Amazon Attribution: Explore How Customers Discover, Research and Buy On Amazon
Amazon has launched a very exciting new feature – The Amazon Attribution Console. This console is an analytics and measurement tool that helps brands track their advertising performance across multiple channels.
Amazon Attribution tool allows brands … Continue reading
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The Move To Advertising Console
In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor … Continue reading
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Amazon recap for August 2020
Better and better! More manufacturers and retailers are diving into the world of e-Commerce; therefore, the competition for sales is increasing. Businesses are needing to act strategically and stay up to date. Amazon has introduced … Continue reading
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What Is Amazon’s Choice Badge?
Consumers like to have choices, but too many can be overwhelming. Amazon, being one of the largest retailers with plenty of categories and products to choose from, has found a way to combat the choice … Continue reading
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How Amazon Ranks Keywords
At first glance, it may seem that the Amazon SEO is similar to Google or Yahoo search engines. However, one must understand that Amazon is a buying platform, making it different and more diversified in … Continue reading
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Amazon Brand Stores Appear In Search
As a part of Amazon’s shift to more brand-centric policies, they have introduced two new features to improve customer engagement with Amazon brand stores. Stores provide customers with a seamless brand experience when they shop … Continue reading
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Accessing Powerful Amazon Analytics & Insights – Part 1
2020 has been a year of many trials and tribulations across the globe. While many businesses have seen a downturn, Amazon has grown from strength to strength.
The global pandemic has pushed manufacturers and retailers to … Continue reading
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Monthly Recap: July Edition
Amazon continues to expand and grow month on month. A global pandemic has not stopped or hindered the e-Commerce giant in any way, shape, or form.
Below are some headlines of news relating to Amazon over … Continue reading
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Brexits Impact On Amazon
From the 1st of January, 2021, the UK is formally due to leave the EU’s Single Market and Customs Union. This means that there will be a customs border, calling to end the Pan-European FBA … Continue reading
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In-house or agency? What is the best choice for your brand?
In a post-covid-19 world, eCommerce will be essential for brands looking to increase sales and grow their business without brick and mortar stores. In terms of eCommerce, Amazon is one of the largest retailing sites in the … Continue reading
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