Shopping is something that can require lots of planning and effort. When online shopping was introduced, it revolutionised the entire shopping market. We are now living in a time where a purchase can be concluded by the click of a button.

The real question one would need to ask when conceptualising a new product, company or offering would be – Why?

Within the UK, many businesses struggle to find a reliable water delivery service for fresh, bottled mineral water. Part of this is due to the delivery routes outside of the major cities in the UK, and how easily (or not) water companies can get bottled water from source to customers quickly.

What if we could find a way to utilise the new shopping technologies, and make the ordering and delivery of water easier for people? That’s when we came up with the idea of using the Dash Button from Amazon, which employs the latest ‘Internet of Things’ (IoT) technology.

We had an idea – the genesis of a brand and a pivotal point of what we want to be. Hydrate.Direct is that brand and our Hydrate.Direct button is the technology

What is and Why Hydrate.Direct?

Hydrate Direct is a new, fresh, and exciting water brand which employs the latest Internet of Things technology to enable one-click water delivery. Making it easier for customers to order water will help us service remote customers and close unprofitable delivery routes. We have successfully managed to implement a scalable model of one of the greatest innovations in online shopping into an SME: automated, online, franchised, global.



What is a dash button?

A Dash Button is a Wi-Fi connected device that reorders your favourite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the set-up process. When you’re running low, simply press the Dash Button and an order request will have been sent.

Why a button?

Consumers are in control. With the click of a button, a secure and seamless process unfolds. By providing customers with a device which they control, they have easy access to fresh mineral water with minimal effort.



For the launch of Hydrate Direct service, we will be launching in the UK first, focusing our marketing campaign in areas outside of the major cities.

How it works

For you to keep up with “when, where and how” of Hydrate Direct, you should keep a close eye on the Hydrate Direct website or contact them on:


020 8068 7634


Unit 2, Endeavour Way, Wimbledon, London, UK.



Hydrate.Direct offers a simple solution to your hydration needs: Great-looking water coolers, naturally British mineral water, and their 'Hydrate.Direct Button' – one press and you get your water next working day!