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Introduction to Email Marketing

Email marketing has been around for almost as long as the internet. It allows the sender to directly contact an existing or potential customer and provide them with relevant information regarding any business marketing activities. Email marketing may be an ‘ancient’ marketing tool, but it is still incredibly powerful.

Why Email Marketing Works

1. Targeting and Segmentation

An email database can be built with existing and potential customers. Emails must be collected consensually. This means that, for the most part, consumers have some interest in what your business has to offer.

If managed correctly, email addresses may be segmented into customer groupings, ensuring that you can target specific groups of individuals according to relevance.

2. Cost

Email marketing doesn’t come with the hefty price tags associated with many other digital and non –digital marketing tools. It can be highly cost-effective and if implemented correctly, can ensure a high ROI. In Fact, email has the highest ROI out of all marketing channels, with a median ROI of 122% in the US, according to the US Direct Marketing Association.

3. Efficiency

An email campaign can be set up and sent out in a short time span; meaning that you can start reaping the benefits of a campaign within a day.

4. Customisability

Emails are highly customisable. They allow for multiple images, different layouts, hyperlinking and much more. This makes it easy to convey a brand personality through an email.

5. Measurability

Email is digital, therefore it is highly measurable. Goal setting and measurement is vital for a successful campaign, especially in the fast-paced digital world.

If you’re looking to set up an email marketing campaign or have any other digital marketing queries, don’t hesitate to contact us through our on-site live chat or email us