WHO THEY ARE
Established in 2014, eve Sleep is a well-known UK-based e-commerce business that sells luxury mattresses, pillows, and duvets with a purpose to help people sleep better through simple, beautiful and accessible design.
eve Sleep noticed a decrease in market share within the UK marketplace as competitors shifted more spend to Amazon. This has led to an increase in ACoS, a reduced ROAS, and decrease in total account sales for eve Sleep.
Understanding the landscape of the market was our first point of call, so we conducted extensive keyword and market research. Using these results, we optimised the listings of all the products by updating the content to encompass the relevant keywords. This is to improve organic rankings, as well as provide the customer with a quality brand presence on Amazon.
We updated the listing imagery in the above-the-fold product display page and the A+ Content. We also built a dedicated Brand Store to showcase the wide range of products on offer and grow the eve Sleep brand.
We built a range of sponsored product ads and sponsored brand ads to drive traffic to the product listings as well as the Brand Store.
THE NEW AND IMPROVED PRODUCT DETAIL PAGE ON AMAZON
Branded top banner
A breakdown of the mattress layers, showing the eve Sleep
Four main product USP’s
Perfect for all sleepers diagram
Product range table
Cross selling the different types of mattresses on offer
In just 6 months:
47% increase in sales
28% increase in units sold
124% increase in sponsored brand campaign sales
151% increase in page views on the Brand Store