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Hape is one of the world’s largest producer of wooden toys. Hape toys are both creatively designed and eco-friendly. Neither culture, nor language, nor gender inhibits the intuitive process of play.

Flourishing from selling in one region, they’ve grown immensely on Amazon and now operate in three regions/countries. Hape has a skilled in-house team that handles their Amazon account management. However, in 2018, the company approached us with a short-term contract to create optimised content for products that already exist on Amazon but need special care.


With over 13 categories, we were tasked with refreshing existing listings, creating new copy, and optimising product listings for a number of products. We did keyword research and used our insights based on the high volume and SEO driven keywords and created optimised titles, bullet points, the product description as well as category nodes for those products.

After being successful in creating listings for one region, Hape approached us with another contract to create content and optimise listings for other countries.

Listings provide all of the knowledge that a buyer needs to make a purchase, so they are the key to making Amazon sales. We managed to create a compelling copy to drive buyers to purchase Hape products. We successfully worked with Hape in building the content that sets them apart from their competitors.