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NET PRICE DIRECT – HYDE’S TOYS

THE BRIEF

We were tasked with helping Hyde’s Toys with their listing optimisation (refreshing, creating, and uploading). This was done in the form of creating new product titles, key feature bullet points, as well as the creation of A+ content.

OUR APPROACH

We started with the fundamentals of getting to know the client’s products and its market thereof, which we achieved by performing keyword and marketplace research. The keyword research helped us to identify what the consumers are searching for when they want to purchase one of Hyde’s Toys products, and to develop a better understanding of their competitors and marketplace analysis.

Based on the market research, we optimised the listing to include the relevant keywords, updated titles, bullet points, and A+ content, with the creation and update of images.

THE RESULTS

In just three months, we achieved:
Sales: Increased by 189%
Conversion rate: 1.58% increase

CATEGORIES  OPTIMISATION