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Amazon launches Launchpad in Australia to support Aussie start-ups

Amazon has launched its Launchpad program in Australia to help local start-ups and already established brands to launch, market and distribute their products.

Users of the platform will receive a custom product page on Amazon’s launchpad storefront, marketing support and access to Amazon’s local fulfilment network. By using Amazon’s retail expertise and infrastructure, Aussie start-up brands can leverage this platform to promote and build their business.

Currently, the Launchpad platform in Australia is free to use, however as a brand, you need to be registered for the platform. This platform brings ease to start-up brands and innovators, as they can focus on further developing products and the brand and let Amazons market expertise handle the pressure of product fulfilment, handling and stock management.


Amazon Agrees to Climate Change and Makes First Steps to Net Zero Carbon By 2030

Amazons latest effort to reduce its carbon emissions by 100% has kicked off, and Jeff Bezos plans to roll out his strategy 10 years before the expected date.

Amazon has taken the climate pledge in line with the Paris Agreement through real business changes and innovations. Companies that agreed to take the climate pledge agree to measure and report greenhouse gas emissions regularly, implement decarbonization strategies and neutralise any remaining emissions by 2040.

Amazon has taken early steps towards their pledge and has ordered 100,000 fully-electric vehicles for Amazon’s daily fulfilments. This is to be the first of many early strategical steps Jeff B will implement to remove carbon emissions and transform Amazon into a carbon-neutral business.


Amazon’s New Payment Method – Cash Now Accepted!

Amazon announced earlier in September that they will be accepting cash payments for customers that do not have access to bank accounts or generally, customers who prefer paying with cash.

Amazon launched its new payment method in the US, Amazon Cash, allowing a new checkout option that will allow online shoppers to pay for purchases at one of the 15,000 western Union location.

Instead of using a bank account at checkout, customers can opt for the PayCode option at checkout and pay for your Amazon basket at the nearest Western Union branch. This payment method was motivated by surveys suggesting 39% of US Shoppers prefer in-person payments compared to online transactions.

The Amazon PayCode service has been around since early 2019, however only made available in 10 markets where majority chose physical cash transactions over online transactions. Now Amazon PayCode is available in the US, and we can probably expect this to be rolled out to other marketplace regions sometime soon.


Amazons Hosted Its Annual Hardware Event – The Alexa Event

On Wednesday the 25th, Amazon announced 15 highly anticipated new products that will be brought to Amazon soon. Not all products mentioned by Amazon are available immediately for purchase, some only available on pre-order. These products are expected to be shipped before the holidays:

Here’s a list of our top 5 picks on Amazons new hardware products announced:

 1.Echo Buds ($129.99)

The Amazon Echo Buds are completely wireless earbuds, with a battery life of 5 hours. This product will compete with Apples Air Pods and Samsung’s Galaxy Buds. The Echo Buds have active noise reduction technology (By Bose) to block out background noise

2.Echo Dot with Clock ($59.99)

Like the previous version in design, the new Echo Dot with Clock has an LCD clock underneath the material on the side of the dot makes it easier to glance and see the time without having to interact with Alexa.

3.Amazon Smart Oven ($249.99)

The Amazon Smart Oven is a 4 in 1 dream for every kitchen. The smart oven acts as a convection oven, microwave, air fryer and food warmer. The Smart Oven can be easily controlled using Alexa. With a built-in temperature probe, the Smart Oven will indicate when your food is ready, OR you can use the Alexa app on your phone to scan a barcode on your food and let the Smart Oven cook your food for you automatically.

4.Echo Frames ($179.95)

A pair of eyeglasses with built-in Alexa compatibility. The Echo Frames have built-in speakers and microphones on the sides, letting you talk to Alexa, listen to music and have your incoming notification read to you. This product is still in further development stage but can be pre-ordered on

5.Echo Loop ($129.99)

Amazon announced a ring integrated with Alexa support. With microphones and a built-in speaker. The Amazon Loop allows you to interact with Alexa by pressing a button on the ring. Listen to Alexa’s response by holding the ring close to your ear.

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