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Amazon is already the largest e-commerce platforms and it is no surprise that of their many innovations they’ve also created their own e-commerce language. Selling on Amazon comes with understanding more than the selling process but also what Amazon means with their terminology. Learning Amazonian so to speak. 

Knowing, understanding these terms or simply having a reference to them, will help you easily find support from Amazon, on Google or interact with online forums.

We’ve created a comprehensive list of Amazon acronyms that wil help you understand Amazon’s requirements, how they speak about various aspects of the platform and importantly improve your business success on Amazon. 

Amazon Acronyms A-Z 


A+ Content: A+ content (formerly Enhanced Brand Content/EBC) refers to rich content on branded ASINs which appears below the fold on the PDP as either “Product description” for Sellers or “From the Manufacturer” for Vendors.

A9 Algorithm: The ranking algorithm used to determine how products appear in search. Titles, images, video, keywords, A+ content, reviews, inventory availability, seller feedback and other factors all influence the algorithm, which is constantly being adjusted by Amazon.

A/B Testing: A way to test performance with two versions of content or advertising messaging. A+ AB testing is available US Seller and Vendor accounts

Advertising creative: The advertising imagery, video, and text that communicates your message to your audience.

Advertising format: The type of advertisement that you use. Examples of common formats include video and display.

Advertising placement: The place where an advertisement appears. Examples include in search queries on, on Amazon devices (such as Fire TV or Fire tablet), and on third-party sites. Within Sponsored Ads, placements can be “top of search”, “product detail pages” or “other”.

Advertising objective: The goal you want to achieve from digital advertising. Examples include brand awareness, consideration, purchase, and loyalty.

Affiliates: A program by which referrals earn associates money for driving traffic and sales to Amazon through their marketing. Affiliates operate on many different sites, including individual blogs, forums, YouTube, Twitter, Facebook and other social media.

Attribution: Before someone buys a product or service, they may see several advertisements for it. For example, they may hear a radio commercial, see a billboard, and then see an online ad. Attribution refers to which advertisement was responsible for informing that purchase. Amazon Advertising has a 14 day attribution window – meaning if a customer clicks your ad today then comes back and purchases your product in a week from now, that sale will still attribute to the applicable campaign.

Ad Daily Budget: The set amount of daily spend for an advertisement.

Ad Impressions: Number of times an ad is displayed.

Ad Status: The status of an ad group: paused, running, ended, scheduled, archived, incomplete, payment failure, or out of budget.

Advertising Cost of Sales (ACoS): ACOS represents the ratio of ad spend to promoted product sales. Ad spend / Ad Revenue. Generally, the lower ACoS, the better. This is a reverse of ROAS – a low ACOS is equivalent to a high ROAS.

Amazon Advertising: Formerly Amazon Marketing Services (AMS), Amazon Advertising includes all of Amazon’s advertising services, including the sponsored ads console, DSP console and AMG. Amazon Advertising is also home to the brand stores and Amazon Posts. You can read more about this here.  

Amazon API: Amazon’s Application Programming Interface. 

Amazon’s Choice: Amazon’s Choice recommends highly rated, well-priced products available to ship immediately. Amazon’s Choice is typically based on a keyword or phrase match.

Amazon Media Group (AMG): Now under Amazon Advertising, AMG is known for external advertising services and specialty advertising spots.

Amazon Standard Identification Number (ASIN): Each Amazon product will have a unique 10-character alphanumeric unique identifier that is used specifically for and within Amazon. ASINs can be further broken down into parent and child ASINs for products that have one overall item or style (the parent) with multiple choices when it comes to color, size, pack size, etc. (the child ASINs).

Amazon Trade Terms (Co-Op / Rebate): Amazon Trade Terms are Amazon terminology for Co-op / rebate fees.  They negotiated between Amazon and the Seller, paid by the Seller and calculated as discounts off wholesale price for Amazon 1P Sellers.  They typically include: Marketing, co-op, returns, damages, customer service.  Freight might or might not be included in the terms depending upon negotiations.

Amazon Vendor Services (AVS): Formerly SVS. A vendor-funded support service which provides a Brand Specialist at Amazon to support a Wholesale (1P) business on Amazon

Advanced Shipment Notification (ASN): Used to communicate a shipment’s tracking number and information to Amazon in advance of delivery.

Average Selling Price (ASP): Calculated by net sales / number of products sold. Because of Amazon’s fluctuating buy box price, ASP is an average view of the product’s price.

Automatically Targeted Sponsored Product Ads: Sponsored product ads where placement is decided by Amazon’s choice of search terms or ASINs. See more under Sponsored Ads – Sponsored Products

Average Sales Rank: How a product ranks in sales compared to competitive products.

Average Reviews: The average star rating given based on the reviews. Verified reviews and helpful reviews may have a greater influence on the overall average.


Best Deal: A time-bound promotional offer type for vendors on Amazon.

Bid: Amazon Advertising works on a bidding system. The amount an advertiser is willing to pay to have shoppers click on an advertisement.

Bidding strategy: With Amazon Advertising, you can use automatic bidding (your bid will automatically be optimized to help you reach your objective), or, you can choose manual bidding and set your own bid. Within this, the options are down only bids (your bid will be adjusted downwards only), up and down bids (your bid may be increased by up to 100% to gain placement) and fixed bids (no adjustments are made). 

Born to Run: Also known as “Vendor Initiated Orders”. A Self-Service program in Amazon Vendor Central where a merchant submits a request to Amazon requesting a full amount of inventory to drive product consumption over a specified period.  Any excess items at the end of the period can be returned to the merchant or they can provide Amazon with a 25% discount on any items remaining in inventory.

Brand Analytics: Formerly ARA Basic and ARA Premium, Brand Analytics is available to any Brand Registered Seller or Vendor. 

Brand Gating: Brand Gating means only authorized sellers can sell particular branded products. You can request to have your brand gated, but Amazon assigns brand gating on a very limited basis. Big brands like Nike or Apple use this to help prevent counterfeits.

Brand lift: A measurement of the direct impact your ads have on a shopper’s perception and behaviors toward a brand. This metric is calculated in a number of ways using post-exposure success metrics, such as brand awareness, and likelihood to purchase metrics.

Brand Registry: Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations and share information that can help Amazon proactively prevent violations.

Brand Store: Allows vendors and sellers to create a brand-dedicated platform with a more immersive shopping experience.

Brand Voice: Your brand voice is a personification of your company and should represent your consumers. The tone you use should be consistent on every platform–eCommerce, Amazon, advertising, marketing and social media.

Browse Node: Numerical codes to identify Amazon product categories. Nodes may be top-level and have many subcategories under them. Sub-cats are known to change. Amazon uses thousands of these per locale, and they are unique to locale (ie, UK and US numbers are not the same).

BSR: Best Seller Rank. The order and ranking of a product in the category where it is listed. The rank is updated hourly and takes into account recent and past sales history. If there are no sales (ie, the product is new), the rank will be “None.”

Buy Box: Also known as the “Featured Offer”. The buy box is located on the right side of the product detail page where customers can add items to cart. “Winning” the buy box over sellers is based on seller metrics including price, fulfillment and seller reviews. Amazon will remove a featured offer from the listing if lower pricing is identified on other online channels for the same product (uncompetitive pricing).



Can’t realise a profit (CRaP): An acronym created by Amazon’s finance team to describe items that are structurally unprofitable for the company to sell on its marketplace.

Category: Amazon organizes groupings of products into categories and sub-categories. Some categories require approval, while others do not.

Child Listing (Child ASIN/ASIN): A product that is tied to a Parent Listing so that it can appear on a single PDP with other variations of the same product.

Chargeback (Vendor): A monetary fine as a result of an infraction, caused by non-compliance of the supply chain requirements set out in the Vendor Manual. The purpose of the fine is to cover Amazon’s expenses or losses incurred by the non-compliance. Chargebacks can be disputed within 30 days if you believe that you were incorrectly charged. See Operational Performance Dashboard on where to monitor chargebacks and other operational metrics. 

Type of chargebacks:

  1. PO-Related: A result of non-compliance on the purchase order, such as “not filled” (confirmed units not delivered) or “down-confirmed” (reducing the confirmed units 5 or more days into the delivery window)
  2. ASN-Related: Advance Shipment Notification non-compliance, such as ASN accuracy in which an ASN is not sent prior to the shipment being received at a fulfillment center
  3. Prep-Related: Result of missing or incorrect prep. There are multiple prep chargebacks including bagging, taping and bubble wrap.
  4. Delivery: Result of non-compliance with a PO delivery, such as a no-show by the carrier or a rejected delivery due to issues at the point of delivery.
  5. Receive: Caused by problems at receiving, such as Carton Information Compliance (no carton-level information provided in the ASN)
  6. Packaging: Non-compliance with packaging policies. An example is the Frustration-Free packaging chargeback which is raised when a product is received that must be certified in this program but is not.
  7. Direct Fulfillment: Some chargebacks are specific to direct fulfillment, such as cancellation rate (when you cancel a customers order).

Click-Through-Rate (CTR): The percentage of ad impressions that are clicked as compared to the entire number of clicks. The standard calculation for CTR is (clicks/impressions) x 100.

Conversions: An action that a customer completes; this phrase can be used to refer to any number of actions, including clicking “Add to Cart,” completing a purchase, etc.

Conversion Rate: % of visitors who complete the desired action (e.g. purchase a product). For campaigns this is calculated as clicks / orders, for total account it is glance views / units. 

Cost of Goods Sold (CoGS): The price you sell your products to Amazon for.

Contra CoGS – CoGS including all backends, such as Vine, ARAP, etc

Cost-per-Click (CPC): The average cost you pay each time someone clicks your ad. This number is calculated by dividing the amount of money you spent on an ad divided by the number of clicks it received. Sponsored Products and Sponsored Brands are examples of cost-per-click ads, so you only pay when your ad receives clicks.

Cost-per-Thousand Impressions (CPM): The cost an advertiser pays for 1,000 impressions of your ads..

Consumer purchase journey/consumer decision journey: A term that refers to the sum of experiences that shoppers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience.

Coupon/Voucher: A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.



Deal of the Day: A single item or small set of closely related items discounted for one day only. See more under Lightning Deal

Demand-Side Platform (DSP): A demand-side platform is software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory. These platforms allow for the management of advertising across many real-time bidding networks. The solution for Amazon Advertising is Amazon DSP, formerly Amazon Advertising Platform (AAP). Amazon’s DSP is a unique platform with a rich data network that helps advertisers influence shoppers. Amazon DSP offers both self-service and managed options. Self-service products can be used directly by the advertiser or agency, while managed services require varying levels of support.

Display Ads: Display Ads are visual advertisements that serve both on and off Amazon through the DSP and Sponsored Ads. See more under Sponsored Ads – Sponsored Display.

Direct Fulfillment Programme / Dropship (Vendors): This programme allows Vendors to fulfil directly to customers from their own Fulfillment Centre, as opposed to having Amazon hold their inventory. This can be a good solution for large / bulky items or where purchase order (POs) volume is low. 



Electronic Data Interchange (EDI): Amazon Vendor has long used EDI intergration to send and receive information about purchase orders, shipments and invoices. In Q2 2020, Amazon Vendor also launched an API, which is particularly suited to Direct Fulfillment Vendors, although the functionality of the two is roughly similar.


File Feed: A bulk upload that can be done to create and update listings, as well as update parent/child ASIN relationships.

Frustration-Free Packaging (FFP): An Amazon program that eliminates excessive packing and overboxing. An Amazon sustainability initiative.

Fulfillment Center (FC): Amazon’s storage warehouses. 

Fulfillment Network Stock Keeping Unit (FNSKU): An Amazon product identifier for products that are fulfilled by Amazon.



Gated Category: Businesses will need prior approval to sell in this category on Amazon. Access is limited

Glance Views (GV): Customer views of a product detail page

Geographic Sales Insights: A vendor central report which allows you to view sales performance by geography; quickly identify and respond to key geographical trends.

Goldbox: Amazon’s landing page, containing Deal of the Day, Lightning Deals, and a selection of categories’ best promotions and savings. Also known as Today’s Deals. Learn more about Amazon deal and promotion types.

Global Trade Item Number (GTIN): Globally unique 14-digit number to identify items, products, and services



Hazardous materials (Hazmat): Also known as “Dangerous Goods”. These items may be flammable, dangerous, corrosive, pressurized, etc. They require special precautions and regulations when transporting or storing.

Headline Search Ads: Advertisements that are located on top of a search results page. These have been renamed to Sponsored Brands.

Hijacking: When a seller jumps on a brand’s listing to sell a counterfeit product at a lower price. This causes the legitimate brand to lose the Buy Box and can result in a number of issues for the brand.

Hybrid Selling Model: Hybrid Selling is Amazon Terminology for a blended selling model.  A Hybrid Selling Model for brand manufacturers involves selling as a 1P seller through Amazon Vendor Central as well as selling as a 3P/FBA/Marketplace seller.



Impressions: The number of times an ad was rendered on a page or device.

Inventory: Amount of products and goods available to ship.

Inventory Health: Having the optimal amount of stock available, without overstocking, and accounting for any upcoming influx in demand.

Item Type Keyword: A set of search keywords chosen by a vendor, from a list Amazon maintains, that show an ASIN in search when a customer searches for any word(s) in the ITK string.


Key Performance Indicators (KPI): A measurable value that determines how well your business or organization is performing against set objectives.

Keywords: Words relating to a given product or category that help boost discoverability. Keywords with the greatest priority should be within the copy, but backend keywords are also extremely important. Keywords are also an essential part of the Sponsored Ads strategy.



Launchpad: Amazon Launchpad is a program that is application and invite based and provides education, merchandising and global infrastructure to entrepreneurs and startup companies to sell and deliver products.

Less Than Truckload (LTL): Shipment measure for ground transport that means more than 30 cartons in a combined load with other merchants.

Lightning Deals: A promotion offered in a limited quantity for a short period of time, up to 10 hours. Lightning Deals are available, one per customer, until either the deal’s promotion period expires or all the available inventory is claimed.

Listing Optimization: The process of improving an Amazon detail page and product information, including titles, bullet points, features, description, and images.

Live Deals: Streaming for Amazon sales, similar to QVC or HSN.



Manually Targeted Sponsored Product Ads: Sponsored product campaigns that are only eligible on keywords that you’ve added within your campaign. Eligibility is determined by the products’ relevance to the target term and bid amount

Match Type: Parameters that can be applied to keywords to determine which searches cause your ads to appear. There are multiple match types:

  1. Broad: Your ads are eligible to appear when a user searches any word in your key phrase.
  2. Phrase: Your ads will appear when a user searches for your exact keyword phrase, regardless of what text precedes or follows.
  3. Exact: Most restrictive match type, your ads can only be triggered by user searches for your exact keyword phrase.
  4. Negative: Prevent your ads from appearing on irrelevant search queries that do not relate to your brand.

Merge: After which one ASIN disappears from site. The ASIN that is being merged becomes the same ASIN as the ASIN being merged with. 2 types of merges are possible: 1) Retail-to-retail: Combining a vendor-owned ASIN and all of its data (including reviews) into/with another vendor-owned ASIN, 2) 3P to Retail: Combining a 3P ASIN with a vendor-owned ASIN because the 3P ASIN is not using the correct UPC/GTIN or, is using the UPC/GTIN but the Offer was created with a different ASIN.

Minimum Advertised Price (MAP): A special note on MAP by locale: In the US, if a retailer buys inventory from a manufacturer that has a MAP policy, they must not sell the product below that price. If they do, they risk no longer working with that manufacturer. However, this is not legal in Europe.

Minimum Order Quantity (MOQ): The minimum amount Amazon must order (Vendors).

Multi Channel Fulfillment (MCF): For sellers who sell on Amazon and other marketplaces. Some inventory is fulfilled by Amazon, and other inventory by other sales channels or the merchant themselves.



New Item Setup (NIS): The initial creation of a product, from accepting terms and agreements, to developing an ASIN and filling out detail page info.

New-to-brand (NTB): New-to-brand metrics describe customers purchasing your brand/product for the first time on Amazon over the past year. These metrics gives advertisers the tools to estimate the cost of engaging new customers on Amazon and identify the most efficient channels and tactics to achieve their campaign goals.

Net Pure Profit Margin (Net PPM): A measure in Amazon terminology of Amazon’s profits after selling a product, including vendor funded coop – base, marketing discretionary fund (MDF), damage, freight, promotional funding, price protection, etc. A large gap between PPM and net PPM indicates high coop.​ (Product Revenue – Product COGS + Vendor Funded Coop)/Product Revenue​.



Onsite Associates: This affiliate program is an extension of the Amazon Associates program that serves product-related content from third-parties onto Amazon. Onsite Associates have “Editorial Recommendations” that appear on the results page of a search query. These recommendations helps customers research and discover products they might be interested in based on their search.

Operational Performance Dashboard: The new Operational Performance Dashboard gives you all the data and tools you need, in one consolidated location, to eliminate performance issues from your operations for your warehouse orders or your Direct fulfillment orders or both, as applicable.

Order Confirmation Rate: A low confirmation rate indicates lost sales to Amazon, as there is a demonstrated customer demand that Amazon is ordering to that the vendor cannot meet. ​ Units Confirmed/Units Ordered

Order Defect Rate (ODR): The percentage of orders that have received negative feedback, an A-to-Z Guarantee claim, or a service credit card chargeback. It allows Amazon to measure overall performance with a single metric.



Page Views: Number of times your ASIN is viewed. This is calculated on a child ASIN level; parent ASINs do not generate glance views. Page view percentage indicates how many page views your SKU/ASIN received relative to total number of page views for all your products. ​Number of page views for an ASIN / total number of page views for all your products​.

Pan-European FBA (PAN EU): A form of FBA for sellers actively selling in Amazon’s European marketplaces. Sellers can send their items to one Fulfillment Center. Then, Amazon will distribute their products to various Fulfillment Centers in Europe based on where they think will generate the most sales. When using this option, sellers will need to register for VAT (Value-Added Tax) in different countries in Europe.

Parent Listing (Parent ASIN/PASIN): A listing that is not purchasable but is used to tie together different variations of the same product.

Pay Per Click (PPC): A term often used for Amazon Advertising, in which advertisers pay a fee each time an ad is clicked.

Posts: Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers.

Prime: Amazon Prime members receive benefits such as free, fast shipping for eligible purchases, streaming of movies, TV shows and music, exclusive shopping deals and selection, unlimited reading and more.

Private Label: Products legally owned by a retailer or supplier and sold under their own brand name, but made by other manufacturers. For example, Amazon-owned brands.

Product Cost of Goods Sold (PCoGS): The formula is shipped units * cost price.

Product Detail Page (PDP): The landing page where customers can read details, view images and videos, read Q&As and product reviews about a product.

Product Price Variance (PPV): When a vendor raises an invoice and the item price on the invoice differs from what Amazon has in the system.

Product Quantity Variance (PQV): When a vendor sends inventory to Amazon and the amount they shipped differs from the amount Amazon received.

Product Targeted Sponsored Product Ads: Launched in early Q2 2019, this new targeting feature allows advertisers to specifically target ASINs, brands and categories.

Programmatic: A term used in the digital advertising industry which refers to the automated buying and selling of digital advertising inventory. In the instance of Amazon, this is done through the Amazon DSP.

Promotional Pricing: Sometimes when Amazon lowers prices as part of a promotion, other retailers will decrease their own prices in response. As a result, Amazon may decrease their price during the promotion, and after the promotion Amazon’s price may be the same or even lower than the original promotional price in order to offer customers consistently low prices.

Purchase Order (PO): Order requests placed by Amazon FCs received by Vendors, received on a Monday and / or Thursday.

PO On Time Accuracy: % of units delivered to the Amazon FCs on time. You will receive a chargeback for PO On-Time Accuracy if more than 10% of your confirmed products do not arrive within the purchase order window, including items placed on backorder. However, Amazon will waive these charges if the previous four-week average on-time rate was greater than 90%.

Pure Profit Margins (PPM): A measure of Amazon’s profit margins after selling your product​.  In Amazon terminology, Pure Profit Margin is the same as net profit margin.  (Product Revenue – Product COGS) /Product Revenue​.



Reach: The total number of unique users who are shown the same ad on any web page or screen.

Repeat Purchase Behaviour Report: Found in Brand Analytics, this report indicates the % of repeat customers as a total of purchases over the given period. 

Replenishable Out of Stock (repOOS): % of glance views going to replenishable, out of stock items.  Number of glance views marked as replenishable but was out of stock/ total glance views.

Return on Ad Spend (RoAS): Used to determine the effectiveness of an ad campaign. Should tell you how many dollars you will receive for every dollar you spend on advertising. The standard calculation for ROAS is (Revenue – Cost) / Cost.

Return Rate: # of returns / # of units sold.



Search Engine Optimization (SEO): A process to increase traffic and visibility to a website, brand, or product through a search engine on the web. Refers only to “organic,” or unpaid or free results, as opposed to paid placement, such as ads.

Seller Central: The Amazon interface for 3rd Party Sellers.

Sell Through %: Percentage of your inventory that you sold through in a specific time period​.  Ordered units / (Units on Hand + Units Received).

Session %: This metric is an indicator of how often customers are viewing your ASIN in their sessions​.  Sessions of one SKU/ASIN with at least one-page view / total number of sessions for all products​.

Sessions: One session is a group of interactions/page views/loads that one user takes on a website within a certain time frame. A useful metric when it comes to shopping or customer habits on Amazon.

Seven (7) Day Deal: A promotion type for sellers on Amazon. Time-bound offer featured on Amazon’s Best Deals page. 

Share of Voice (SOV): SOV is the amount of the market your brand owns compared to your competitors.

Shortages: Refer to charges by Amazon to Wholesale Accounts whereby inventory received is identified as less than the quantity of the Purchase Order.  The Wholesale Seller must refute these charges by submitting a ticket to the Help Desk and providing a signed Bill of Lading and other proof to get reimbursed for the variance.

Sponsored Ads:

    1. Sponsored Brands – Product Collection: Formerly Headline Search Ads (HSA), Sponsored Brands increases awareness of your products. The ad creative you build includes a headline, logo and product images. When shoppers click your logo in the ad, you can specify whether they will go to the Amazon Store for your brand, or to a custom landing page that displays your products on Amazon. Lifestyle images can be added to your creative as of mid-2020.
  • Sponsored Brands – Spotlight: Unlike the product collection which showcases 3 ASINs, spotlight ads showcase 3 categories and all traffic is directed to the store
  1. Sponsored Brand Video Ads: An ad where you can use video within your ad creative to attract customers. This ad drives customers to a specific PDP.
  2. Sponsored Display Ads: Sponsored Display is a self-service advertising solution that helps you reach relevant audiences both on and off Amazon. Sponsored Display ads are purchased on a cost-per-click (CPC) basis, unlike most display ads which are on a CPM basis. Recent upgrades to the SDA offering include enhanced audience targeting based on in-market activity and lifestyles. SDA includes retargeting for your own ASINs as well as look-a-like audiences
  3. Sponsored Products: Sponsored Products promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your ad is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product. SP ads are available with either automatic targeting or manual keyword and ASIN targeting.

Storage fees: Fees are based on the daily average cubic foot volume for space that inventory occupies at an Amazon Fulfillment Center.  The fees var depending upon time of year, with a higher cost/cubic foot from October to December when space is at a premium for holiday shopping.

Subscribe & Save: Subscribe & Save is an Amazon feature that allows customers to save 5-20% on products by signing up for auto-deliveries.




Third-Party Seller: A 3P merchant is a business that sells a product that is not their own brand or product. 

Third-party logistics (3PL): Refers to the outsourcing of ecommerce logistics processes to a third party business, including inventory management, warehousing, and fulfillment. 3PL providers allow ecommerce merchants to accomplish more, with the tools and infrastructure to automate retail order fulfillment.

Today’s Deals: The Today’s Deals link at the top of most pages features multiple deal types:

  1. Deals of the day
  2. Savings and Sales
  3. Lightning Deals


Total Advertising Cost of Sales (TACoS): TACoS gives you a holistic view of your advertising spend in relation to all of your sales across the board. TACoS is a metric that takes your organic sales into consideration.



Update Product Availability: A tool to verify and update the availability of your products which immediately updates to Amazon and influences purchase order decisions. Items can be marked by the Vendor is “in stock”, “temporarily unavailable” or “permanently unavailable”. 



Variation Theme: The way in which the relationship between Parent and Child listings are defined. For example, a pair of pants with different colors and sizes would have a size and color variation theme.

Vendor Central: The Amazon interface for 1st Party Sellers (typically manufacturers and distributors).

Vendor Lead Time (VLT): The amount of time it takes for a vendor order to be picked, packed and received by Amazon.

Verified Review: A product review verified by Amazon to ensure that the person writing the review purchased the product at Amazon and didn’t receive the product at a deep discount.

Vine: An Amazon program in which vendors or sellers can enroll their products to obtain verified, legitimate reviews.. The program is over a decade old and has proven to be a valuable way to garner reviews for new products.



Warehouse Deals: Amazon Warehouse Deals refers to products that have been returned, damaged, used, or refurbished.  They are typically in “good” condition but because they are no longer considered “new” they are offered at a deep discount.

White Label: White Label and Private Label are often used interchangeably. However, there are subtle differences. White Labeling usually means taking generic items and selling them as your own. Thus, since the products are already manufactured there is no room for customization of the products themselves.

Move your company from where it is to where it wants to be.

At RT7 Digital, we’re committed to helping you utilise Amazon’s latest platform features and consumer trends. We have first-hand experience from years of selling our own products on the Amazon marketplace and bring this knowledge to our clients. Our tried-and-tested methods allow us to guide you in making data-driven decisions about your current and future Amazon business.