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In the past, there has been a divide between sellers and vendors but now that the move to advertising console has been finalised, Amazon advertising managers are able to seamlessly navigate between seller and vendor advertising accounts in one place. The simpler navigation improves efficiency when overseeing and managing multiple accounts.

Not only has the centralised platform improved navigation, but there have also been certain interface updates as well. All accounts are now listed in alphabetical order which contributes to easier user experience. You will now notice that the menu on the left-hand side of the page provides quick access to your campaigns, brand stores, reports, and bulk operations.

In the advertising console, you’ll also have access to features exclusive to the console. These include real-time notifications about active campaigns, a designated location for advertiser-specific support, and the capability to seamlessly switch between all of your accounts within a region.

The days of contacting general Amazon support are a thing of the past too. Amazon introduced an “Advertising Support Centre” which consists of a team of people dedicated to assisting in anything advertising related. This has improved the rate at which support tickets are addressed and resolved.

Understanding the way Amazon operates is our business and we know by now that the E-commerce giant does not make any changes unless there are big plans for the future. These are just some of the changes that have taken place and we are excited to see what Amazon has in store for us heading into Q4, the busiest time of the year.